Podcast Launch: How to Create & Launch Your Podcast: Plus FreePodcastCourse.com! Kindle Edition
|Length: 76 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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A few highlights that I didn't know:
1. Launch with 3-5 podcasts
2. Have your next two to three months of shows done before launch (gives a buffer)
3. You have 8 weeks to hit the new and noteworthy list.
Items Missing from this book:
1. How to choose the right category to maximize exposure
2. How to name your podcast (Do you use your brand or use SEO optimized keywords)
All in all, well worth the read.
A few additional tips I have learned:
1. Launch 5 episodes to start (when someone subscribes, that is 5 downloads. That means 10 people = 50 downloads). Itunes uses downloads as a key indicator of success.
2. For the first 7 days, launch a podcast a day (after your first 5 on the first day). This helps people trust that you are going to be there for them. After the first week, you can ramp down to your normal schedule (i.e. once or twice a week).
3. Do not buy ratings on itunes (itunes gives higher rank to more active users. Fake accounts may hurt you. I didn't do this, but know folks who did)
4. Choose a category that has lower competition and use SEO fiendly keywords. This will help people find you in organic search.
5. Do a video podcast and also strip the audio out and do a separate audio podcast. This gives you twice the exposure!
-MEGATIP: Be sure to post the audio version in a separate category (that way you can rank in two charts and get more listeners).
6. Keep your podcast focused and consistent, but feel free to vary the format. You could do interviews every other week and just you talking on the off weeks.
7. Be sure you have some major differentiator. What makes your podcast different than the others in your category?
Hope this helps!
Co-founder and podcaster for ifSimply
Pointless. Don't waste your money on this, or other so-called "books" by this huckster. Ugh.
My initial rating was 2 stars, bumped up one because I have not availed myself of the video tutorials and I'm willing to concede readers might find more value in material sourced but not included in the book. The honest truth is this book will likely end up in a donation box sooner than later for me, as I wish I hadn't purchased what is essentially a brochure/advertisement.
The book is organized in a manner that moves, as Dumas did, from interest, to delivery, step by step. I began to see more value in podcasts and understand the appeal for people who want to use drive time or commute time to learn. I've used other formats for years, but just hadn't gotten into podcasts.
Throughout the book, the illustrations are joined by links to resources and Dumas website where he has additional video tutorials that readers can use. I liked the book from the beginning, but was even more impressed when I went to the author's website and listened to the podcasts he has available.
His style involves an interview with an entrepreneur and has a consistent system for the topic which keeps the information flowing, yet conversational.
John Lee Dumas's book moved podcasts from the 'mystery zone' for me -- nice to listen while being clueless about how to manage one. I read the book while traveling and determined to begin a podcast when I came home. A round of seasonal allergies put my voice out of commission which was a good thing because I've had to calm down and follow a reasonable plan to be ready. Podcast Launch remains close to the top of the books on my Kindle Fire.