- Audible Audio Edition
- Listening Length: 1 hour and 35 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: EntrepreneurOnFire LLC
- Audible.com Release Date: June 25, 2013
- Language: English
- ASIN: B00DMDXFEK
- Amazon Best Sellers Rank:
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Podcast Launch: A Step by Step Podcasting Guide Audiobook – Unabridged
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A few highlights that I didn't know:
1. Launch with 3-5 podcasts
2. Have your next two to three months of shows done before launch (gives a buffer)
3. You have 8 weeks to hit the new and noteworthy list.
Items Missing from this book:
1. How to choose the right category to maximize exposure
2. How to name your podcast (Do you use your brand or use SEO optimized keywords)
All in all, well worth the read.
A few additional tips I have learned:
1. Launch 5 episodes to start (when someone subscribes, that is 5 downloads. That means 10 people = 50 downloads). Itunes uses downloads as a key indicator of success.
2. For the first 7 days, launch a podcast a day (after your first 5 on the first day). This helps people trust that you are going to be there for them. After the first week, you can ramp down to your normal schedule (i.e. once or twice a week).
3. Do not buy ratings on itunes (itunes gives higher rank to more active users. Fake accounts may hurt you. I didn't do this, but know folks who did)
4. Choose a category that has lower competition and use SEO fiendly keywords. This will help people find you in organic search.
5. Do a video podcast and also strip the audio out and do a separate audio podcast. This gives you twice the exposure!
-MEGATIP: Be sure to post the audio version in a separate category (that way you can rank in two charts and get more listeners).
6. Keep your podcast focused and consistent, but feel free to vary the format. You could do interviews every other week and just you talking on the off weeks.
7. Be sure you have some major differentiator. What makes your podcast different than the others in your category?
Hope this helps!
Co-founder and podcaster for ifSimply
I think that's great - we all need inspiration (in one form or another), in all areas of life.
I just don't know if this "how to podcast" book should be based on a podcast of that nature. To say "Here's how to make money by podcasting about how to make money" is a little too circular for my liking. I would have liked to see case studies of non-inspirational, non-how-to-make-money podcasters who successfully used podcasting as a marketing channel to bring in tangible revenue. Tell me how a plumber used podcasting to get more homeowner-customers (or something like that). And if the plumber example doesn't work, tell me it won't work. Tell me what *kinds* of businesses should be using podcasting.
Not saying the podcast itself doesn't have it's place in the market. Clearly it does - tons of people love it and listen to John all the time. So good on ya John! I was just looking for something more substantial from this book about "how to podcast".
What truly bothers me about all these podcasters is they do not make money from their knowledge. Meaning they make money by selling referrals. Specifically JLD, Pat Flynn, Lewis Howe and others would most likely go broke if they did not have sponsors or affiliations to make money. A huge percentage of what they make is from pushing the other firms, like Blue Host.
Now I am not saying there is anything wrong with this, but would they really get paid for their knowledge of business and truly making money? Or would Pay Flynn, etc. really know how to start a bricks and mortar business?
But they appear to be making money but then again are their numbers a true reflection of what they are making? Sounds to good to be true to me. We have to take what they are stating at face value. Do not like to do that in this day and age.
Maybe it's just a new time where internet marketing is the new bricks and mortar and affiliations are where the money is at.....