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What Poetry Brings to Business Hardcover – April 14, 2010
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About the Author
Top Customer Reviews
but am an inventor, and this brings a lot to my way of thinking.
Helps me to think, one chocolate at a time
In particular, the book made me more aware of the differences between teaching how to recognize metaphors and respond to them critically, on the one hand, and teaching a more open-ended way of thinking via responding to poems, on the other. Metaphors occur far more pervasively than just in poetry, and poems don't reduce simply to metaphors, so these activities are complementary. Since most participants in my modules are non-native speakers of English and come from a variety of linguistic backgrounds, encouraging them as a group to get comfortable with poetry is a difficult task, but there were a number of poems in this book that seem suitable even for such an audience. If you're teaching students who are native in English, the selection of poems in the book may be that much more useful.
A few too many of the poems, perhaps, are about poetry, and a bit too much of the exposition asserts and argues that poetry can be helpful for business strategists rather than illustrating how. (Not for this book Ezra Pound's "Show, don't tell.") But the biggest drawback is the author's (CM's) self-indulgently "creative" style. She spends a lot of time telling us about her struggles writing the book, e.g.:
"Wittgenstein, I write. Wittgenstein. Wittgenstein. Wittgenstein. I make a list of the reasons Wittgenstein must feature [sic]:...." [@86]
and about the picturesque backdrops to her conference room pitches:
"Four o'clock on a hot June afternoon.Read more ›