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What Poetry Brings to Business Hardcover – April 14, 2010

4.3 out of 5 stars 4 customer reviews

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Editorial Reviews

Review

"Creativity is a means of controlling chaos, finding order. Business and poetry draw their waters out of the same well." - John Barr, President, Poetry Foundation"

About the Author

Clare Morgan is Director of Creative Writing in Oxford University's Continuing Education program. Kirsten Lange and Ted Buswick are employed by The Boston Consulting Group, an international management consulting firm, she as Managing Director of the Munich office, he as head of Oral History and Archiving. Buswick was an acquiring editor for Boston publisher Addison-Wesley and has taught high-school English.
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Product Details

  • Hardcover: 280 pages
  • Publisher: University of Michigan Press (April 14, 2010)
  • Language: English
  • ISBN-10: 047207086X
  • ISBN-13: 978-0472070862
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #7,095,425 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
This book was like opening a door to a completely new world to me. Bringing some poetry to my business was the best decision I made and I truly believe that doing business doesn't have to be boring, tiring and stressful. On the contrary - we can make it to be beautiful just like any poem is :)

Maja Todorovic
businessinrhyme.com
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Format: Paperback
Interesting concept. I am not a poetry guy.
but am an inventor, and this brings a lot to my way of thinking.
Helps me to think, one chocolate at a time
Recommended.
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Format: Paperback
I had the great privilege of reading an early copy of this book, and found it to be incredibly original, an extremely valuable approach to subjects that are tremendously relevant to our financial crisis challenged world. Within these pages, you'll find ideas that the business world needs to have much more woven into its fabric. The book arrives at a very fortuitous time.
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Format: Paperback
From time to time I teach some modules about metaphors, narratives and ethics to business executives from multinational companies. I read this book to give me ideas about how to freshen up my material, and indeed got a couple of helpful hints.

In particular, the book made me more aware of the differences between teaching how to recognize metaphors and respond to them critically, on the one hand, and teaching a more open-ended way of thinking via responding to poems, on the other. Metaphors occur far more pervasively than just in poetry, and poems don't reduce simply to metaphors, so these activities are complementary. Since most participants in my modules are non-native speakers of English and come from a variety of linguistic backgrounds, encouraging them as a group to get comfortable with poetry is a difficult task, but there were a number of poems in this book that seem suitable even for such an audience. If you're teaching students who are native in English, the selection of poems in the book may be that much more useful.

A few too many of the poems, perhaps, are about poetry, and a bit too much of the exposition asserts and argues that poetry can be helpful for business strategists rather than illustrating how. (Not for this book Ezra Pound's "Show, don't tell.") But the biggest drawback is the author's (CM's) self-indulgently "creative" style. She spends a lot of time telling us about her struggles writing the book, e.g.:

"Wittgenstein, I write. Wittgenstein. Wittgenstein. Wittgenstein. I make a list of the reasons Wittgenstein must feature [sic]:...." [@86]

and about the picturesque backdrops to her conference room pitches:

"Four o'clock on a hot June afternoon.
Read more ›
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