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Poor Richard's Branding Yourself Online Paperback – September 1, 2001
Bob Baker presents the tools that can turn individual entrepreneurs into savvy marketers and online business success stories. -- Jeff Zbar, 2001 SBA Small Business Journalist of the Year
I cant think of any two or three books combined that give you as much detailed information on the subject. -- Nick Usborne, columnist, speaker, and e-commerce consultant
Like every other Top Floor Poor Richards book Ive seen (speaking of building a brand)-is thorough yet accessible, and filled with commonsense advice. -- Shel Horowitz, author of Grassroots Marketing
You expect a book published through Top Floor to be informative, thoroughly researched, and well written. You are not disappointed. -- Gary Clark, Content Writer, Web Presence Provider
From the Publisher
If youre looking for a book on corporate branding, look elsewhere. If you seek low-cost, high-impact tactics to establish a rock-solid identity for yourself online, this is the resource you need.
Top customer reviews
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Or- get his Guerilla Marketing Book which has a lot of this and listen to all of Bob Bakers youtube vids. Whatever you do, SUPPORT this author- he is the best of the best for musicians
But, if you're self-employed and/or building your online identity... how do you start? And, if you've been online for awhile but you're somehow missing the boat--or at least your audience--what do you do without a corporate advertising budget and webmaster/advisors to help you?
The answer is simple: You get this book. And read it. I've read Chapter Two at least ten times, and I'm still making notes about what I'm changing on my own website (online since 1995, and boy-oh-boy have I made mistakes! *sigh*).
Baker's books are not for wimps. And, they're not the sitcom version of business, where you spend a few days creating a by-the-numbers clone of others' websites, and then sit back expecting income to flood in like clockwork.
Instead of being a book that you read, say, "Oh, that made some good points," and then put on a shelf to collect dust, this is a book that you'll read, re-read, and keep close to hand. Baker's book is information-packed. There is no way that you'll learn it all in one reading, or even two.
This is easily in the top five books that everyone who is (or wants to be) in business online MUST own. Sure, you can read the sample chapters at Baker's website, or take this book out of the library, but it contains too much important advice for that. And, you'll refer to it often, as well.
Buy this book. Roll up your sleeves and do what he says. It's how to succeed on- and offline, in the 21st century. It's not your parents' business era anymore. Learn the new rules in this book, and give yourself a genuine chance for success.
Baker's information would be cheap at ten times the price; it's already helped me to increase the daily hits at one of my websites from 500/day to over 800/day. And, I'm still on Chapter Three!