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Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days by [Shiv Narayanan]
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Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days Kindle Edition

4.7 out of 5 stars 16 ratings

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Editorial Reviews


"In my twenty-plus years of investing, Shiv is the best marketing strategist I have ever met. This book is a must-read for any private equity investor or CEO wanting to accelerate growth in a B2B technology business."
-Bryce Youngren, Managing Partner at Polaris Partners

"Every CEO of a PE-backed company should read Post-Acquisition Marketing. Shiv opened my eyes to the power of rethinking marketing alignment and accountability. We followed the road map laid out in this book to turn marketing into a force-multiplier for revenue growth. The results are undeniable."
-Bill Hayes, CEO at Top of Mind

"I've seen the power of Shiv's framework firsthand inside two PE-backed software companies where moving with speed using a data-driven revenue generation model was critical. Post-Acquisition Marketing is a how-to guide for B2B executives looking to understand the 'why' behind what budget to allocate to marketing."
-Kelly Connery, President at OEConnection

"Yes! Finally a celebration of smart marketing investments--the moves that help you win deals instead of just raising awareness. This book is a rallying cry to ensure marketers are equipped to embrace big growth targets by looking at the numbers and making smart business decisions."
-Mike Devine, CMO of HelpSystems

"Post-Acquisition Marketing covers what matters to PE investors: the importance of data in all critical board decisions. Every entrepreneur that wants to build toward an exit and scale with a PE partner needs to follow the process outlined in this book."
-Zane Tarence, Partner and Managing Director at Founders Advisors

"At the intersection of M&A and organic growth is where substantive value is created...or consequently squandered. Post-Acquisition Marketing is a must-read for all who want to maximize value creation for their portfolio investments."
-Tony Reisz, CEO at West Ledge Advisors

"Shiv understands how tech investors think. Post-Acquisition Marketing gives investors and CEOs a clear framework to successfully scale demand generation to generate investment returns."
-Deepak Sindwani, Managing Partner at Wavecrest Growth Partners

"As the Founder and CEO of a PE-backed company, I'm all too familiar with the lofty expectations that come with an acquisition. Shiv and the How To SaaS team used the framework outlined in this book to transform our company's go-to-market strategy and turned marketing into a consistent, predictable revenue driver."
-Will Boudreaux, CEO at Netchex

"Post-Acquisition Marketing gives the next generation of leaders a clear road map for creating inflection points in their businesses by leveraging data-driven marketing and focusing on metrics that matter."
-Ronan Kennedy, Director at B Capital Group

"Post-Acquisition Marketing cuts through the common BS by approaching marketing as the precise discipline it is meant to be. Using appropriate KPIs to directly link activities and outcomes to specific business goals, this book helps build the accountability framework for marketing teams to deliver results."
-Dmitry Buterin, Founder and former CEO of Wild Apricot

About the Author

Shiv Narayanan is the Founder and CEO of How To SaaS, a management consulting firm that helps private equity firms and their portfolio companies drive enterprise value with marketing. Previously, Shiv was the CMO of Wild Apricot, which was acquired by Rubicon Technology Partners in 2017 and flipped to Pamlico Capital in 2018. Shiv is also an advisor and mentor to technology startups from accelerators like Y Combinator, Techstars, 500 Startups, and the Kellogg-Schulich Executive MBA Program.

Product details

  • ASIN : B0921KWYXS
  • Publisher : Lioncrest Publishing (April 27, 2021)
  • Publication date : April 27, 2021
  • Language : English
  • File size : 2289 KB
  • Simultaneous device usage : Unlimited
  • Text-to-Speech : Enabled
  • Screen Reader : Supported
  • Enhanced typesetting : Enabled
  • X-Ray : Not Enabled
  • Word Wise : Not Enabled
  • Print length : 81 pages
  • Lending : Not Enabled
  • Customer Reviews:
    4.7 out of 5 stars 16 ratings

Customer reviews

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