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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by [Schultz, Howard]
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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time Kindle Edition

4.4 out of 5 stars 314 customer reviews

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Length: 371 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Editorial Reviews

Amazon.com Review

Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."

From Library Journal

Schultz, chairman and CEO of Starbucks, and writer-researcher Yang trace the growth and development of Starbucks from a single store in Seattle, which in 1973 sold only dark-roasted coffee beans, to the international business it has become today. Schultz does not conceal his passion for good coffee or for his company. His initial goals were to introduce Americans to really fine coffee, provide people with a "third place" to gather, and treat his employees with dignity. The extent to which he succeeded and the obstacles encountered along the way are the subjects he tackles here. This is not, in the strictest sense, a how-to book despite its considerable detail but more a motivational title. Recommended for large public libraries.?Joseph C. Toschik, Half Moon Bay P.L., Cal.
Copyright 1997 Reed Business Information, Inc.

Product details

  • File Size: 1887 KB
  • Print Length: 371 pages
  • Publisher: Hachette Books (May 22, 2012)
  • Publication Date: May 22, 2012
  • Sold by: Hachette Book Group
  • Language: English
  • ASIN: B007MB5UIW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #58,792 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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