- Paperback: 368 pages
- Publisher: Hachette Books (January 13, 1999)
- Language: English
- ISBN-10: 0786883561
- ISBN-13: 978-0786883561
- Product Dimensions: 6 x 1.2 x 9.2 inches
- Shipping Weight: 15.2 ounces (View shipping rates and policies)
- Average Customer Review: 326 customer reviews
- Amazon Best Sellers Rank: #24,462 in Books (See Top 100 in Books)
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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time Paperback – January 6, 1999
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"Maybe You Should Talk to Someone" by Lori Gottlieb
"This is a daring, delightful, and transformative book." ―Arianna Huffington, Founder, Huffington Post Learn more
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"For entrepreneurs, managers, and fans of Starbucks coffee, Pour Your Heart Into It is the definitive chronicle of how a curling-edge company built a worldwide reputation through retail by leading with its heart."―Business Times
"It is hard to imagine a more satisfying brew than this memoir."―Publishers Weekly
"By offering a detailed account of how Starbucks captured the psyche of its audience, Schultz reveals a purely American truism: If you can capture the imagination of your audience, you have a winner."―USA Today
About the Author
Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.
Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.
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The author writes all the way from the begining, how he knew Starbucks while working at a big company, and how he left his comfortable lifestyle and salary to pursue his dream: a project he could call his own.
Some of the messages this books gives are clear and direct. Some of the ones I remember are:
- People connect with Starbucks because of what it stands for, not what it is.
- With pride in their work, Starbucks employees are less likely to leave.
- Starbucks's stores are oasis in the middle of urban chaos where one can have some minutes of relaxation with a cup of coffee.
- What people call niche markets may appeal to more people that you can imagine.
- Make a point to underpromise and overdeliver.
- Word of mouth is more powerful than advertising.
- When companies fail, is mostly because they don't invest in people.
- Entrepreneurial ventures are ruined by short-term thinking.
- Once you figure out what you want to do, find someone who has done it before.
Many more quotes can be written, because the books pages are filled with lessons for everyone thinking about starting their own business, or improving their existing one.
Soon I began to critique the subtle nuance of every coffee shop I visited. Most were very consistent with being inconsistent. Depending on the barista, your latte could be delicious or terribly bitter. Only one place could give me a reliable tasty latte with great service. This is how I became very impressed with Starbucks.
Eventually I learned a lot more about Starbucks as a company. I heard about its lightning fast rise to the top, the way it hires and trains its baristas, and its community involvement. The man who transformed Starbucks from a coffee wholesaler in Seattle to the name brand mega-company was none other than Howard Schultz, Starbucks Chairman and CEO.
Pour Your Heart into It chronicles the history of Starbucks and how it grew into a national brand synonymous with great coffee. From the Schultz's account, you see that the success of Starbucks occurred not by well-developed strategic business planning or incredibly good luck. Starbucks rose to the top because everyone at Starbucks - from the part-time barista to the CEO - believed in the company. Each employee is passionate about working for Starbucks and Starbucks was passionate about each employee.
This book is a very interesting and personal account about the rise of Starbucks. I definitely recommend this to anyone interested in running an organization with passion and authenticity.