Top positive review
One person found this helpful
Great Read, Great Story, and Helpful
on July 27, 2016
So at Castle Rock, we are in the process of creating a vision statement, or perhaps creating some stronger branding within the community. Of course, there are hundreds of books from the religious community on this topic, but instead of reading the same stuff repackaged, I always look to read for other sources to create more creativity within myself. A leader needs a wide variety of material to think outside of the box, and when you think about Starbucks, whatever you think of the coffee, but you cannot say that the company has not branded itself well. It is highly known in this culture. So wanted to read about this man that accomplished a lot. Howard Schultz grew up poor, and has done a great job leading the company. Even when he stepped away, the company started to fail, but he came back, and the company took off again. The book is really fun to read, and is insightful on the journey of growing the company. It is a great story, but there is also a lot of practical advice. You have to root your organization in values and principles because if you have to think through every choice, you are killing valuable time. I liked the chapters on growing large, and feeling small. I liked the people focused dynamics. A lot of the topics translate into the church world well. If you are looking for a light read, this is a good book, and will make you think about your church culture too.