- Audible Audio Edition
- Listening Length: 2 hours and 55 minutes
- Program Type: Audiobook
- Version: Abridged
- Publisher: HighBridge, a division of Recorded Books
- Audible.com Release Date: July 16, 2007
- Language: English
- ASIN: B000TTC76C
- Amazon Best Sellers Rank:
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Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time Audiobook – Abridged
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Soon I began to critique the subtle nuance of every coffee shop I visited. Most were very consistent with being inconsistent. Depending on the barista, your latte could be delicious or terribly bitter. Only one place could give me a reliable tasty latte with great service. This is how I became very impressed with Starbucks.
Eventually I learned a lot more about Starbucks as a company. I heard about its lightning fast rise to the top, the way it hires and trains its baristas, and its community involvement. The man who transformed Starbucks from a coffee wholesaler in Seattle to the name brand mega-company was none other than Howard Schultz, Starbucks Chairman and CEO.
Pour Your Heart into It chronicles the history of Starbucks and how it grew into a national brand synonymous with great coffee. From the Schultz's account, you see that the success of Starbucks occurred not by well-developed strategic business planning or incredibly good luck. Starbucks rose to the top because everyone at Starbucks - from the part-time barista to the CEO - believed in the company. Each employee is passionate about working for Starbucks and Starbucks was passionate about each employee.
This book is a very interesting and personal account about the rise of Starbucks. I definitely recommend this to anyone interested in running an organization with passion and authenticity.