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The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!) Hardcover – September 24, 2002

3.5 out of 5 stars 20 customer reviews

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Product details

  • Hardcover: 224 pages
  • Publisher: Prima Venture; 1 edition (September 24, 2002)
  • Language: English
  • ISBN-10: 0761536949
  • ISBN-13: 978-0761536949
  • Product Dimensions: 6.3 x 0.9 x 9.2 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 3.5 out of 5 stars 20 customer reviews
  • Amazon Best Sellers Rank: #783,610 in Books (See Top 100 in Books)
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