- Audible Audio Edition
- Listening Length: 5 hours and 24 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Dreamscape Media, LLC
- Audible.com Release Date: January 27, 2016
- Whispersync for Voice: Ready
- Language: English
- ASIN: B01B389R4M
- Amazon Best Sellers Rank:
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The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results Audible Audiobook – Unabridged
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Top Customer Reviews
Nease points out that inattention and inertia are frequently at odds. While most have a notion of what they would like to achieve, our default setting is to focus on busy work, eating, short term gratification and delay the more complex longer-longer term. As a result, our daily actions and activities frequently contradict the who, what and where we would like to be. “We are wired for inattention and inertia”, says Dr. Nease, the roots of many of our failures to achieve the results we want.
Express Scripts made understating why people take actions a core-competency. Dr. Nease is a brilliant scientist and engineer who merges real-world experience and academic training to provide a proven framework for moving beyond intentions to positive actions.
The Power of Fifty Bits is transformative, provides a blueprint for a conscious effort and structured approach to break out with seven strategies designed to bridge the gap between our good intentions and our actual choices and behavior. The idea is to start with what the designer wants from the user and change the environment so that bad behavior is harder to do and good behavior is easier.
The Power of Fifty Bits provides a framework that can transform lives, business and society with incremental, common-sense and low-cost approaches to leading change. Dr. Nease is an example of designing and living the life he imagined. After a successful career, he is living the life he imagined on a vineyard in Italy. He provides us the roadmap in The Power of Fifty Bits: The New Science of Turning Good Intentions Into Positive Results. I recommend this book, with a glass of wine from Nease’s Tutto Doppio Farm & Vineyard.
Nease serves as a great role model for this "new science of turning good intentions into positive results." His book is easy to read and understand. He also takes the high road and talks about how the brain is "wired for inattention and inertia"-- more diplomatic terms than the ones I've been using. (I still love Matthew Lieberman's observation that he makes in his book Social: Why Our Brains Are Wired to Connect that we're all "mental coach potatoes.") "Inattention and inertia" sound so less threatening compared to "mental couch potatoes who stick with the status quo."
Based on Nease's work at Express Scripts and interest in wellness, women's reproductive health, and other health care issues, the book also features great examples that many readers should relate to.
And from a behavior designer's point of view, Nease is wise to emphasize that somebody has to do the work; it won't just go away. Yet, if you really want people to use your service or do something new at work in addition to everything else they're doing, it often behooves you to take the time and devote some resources to behavior design, which often means shouldering a lot of the work. Among other steps, you've got to create an attention-getting "ask" and then figure out the best way to turn that "ask" into an "act." In my experience, thanks to studying with Dr. BJ Fogg, considered the father of behavior design, I've learned that people are more inclined to act if they'll have a "simple, social and fun" experience. They'll ignore you or drag their feet if it's too hard.
I do wish Nease had acknowledged BJ Fogg and his work in the book, especially since both studied at Stanford, and BJ has his Persuasive Technology Lab based there.
Nonetheless, considering how few books are available on behavior design, this is a great one to have by your side if you want to help yourself and others put into motion the good intentions that already exist.
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