Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
The Power of Glamour: Longing and the Art of Visual Persuasion Hardcover – November 5, 2013
Customers who bought this item also bought
Customers who viewed this item also viewed
What other items do customers buy after viewing this item?
"THE POWER OF GLAMOUR is another reminder why Virginia Postrel is one of our keenest cultural observers and most important social thinkers. Using lively prose, fascinating images, and examples that range from Alexander the Great to Kate Moss, Postrel brings to life an elusive subject. This book is essential reading for people in advertising, marketing, politics, and entertainment -- as well as for anyone interested in seeing our culture with fresh eyes." (Daniel H. Pink, author of TO SELL IS HUMAN and A WHOLE NEW MIND)
"[Postrel] offers a thoroughly researched, analytical, illustrated view on the characteristics, both keen and subtle, that qualify an object, person, event or location as glamorous...Postrel cites innumerable sources, weaving quotations and vignettes into each of her chapters, and the result is exhaustive and wholly entertaining. For those interested in the evolution of glamour over the ages, as well as readers with a stake in marketing, this is a must-read." (Kirkus)
“Postrel’s cleareyed and exhaustive analysis looks not only at the history of glamour, but at how it works…[Postrel] seems to be the kind of public intellectual for whom the TED Talk seems to have been invented." (The New York Times Book Review)
About the Author
Virginia Postrel is a columnist for Bloomberg View and has been a regular contributor to The Wall Street Journal, The Atlantic, The New York Times, and Forbes. Formerly the editor of Reason magazine, she is the author of The Substance of Style and The Future and Its Enemies. She teaches a special seminar on glamour in the Branding program at the School of Visual Arts in New York. She lives in Los Angeles.
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
This book will be extremely useful to marketers, but it will be just as helpful for people who want a way to sketch out their own life goals, keeping themselves pointed toward a real oasis . . . even if they must do it by mapping a course to a useful mirage.
(Disclosure: I got a chance to read this book early, since a few last-minute changes to such things as picture placement led to a decision that one more "pair of eyes" would be useful--and I ended up assisting with the final proofreading.)
I liked the idea that glamour is a perception and, as such, changes with the passing of time.
The book became somewhat repetitive and the last chapters were a bit heavy, but the book is worth reading. It made me conscious of my appreciations.