- File Size: 4767 KB
- Print Length: 418 pages
- Page Numbers Source ISBN: 0385669763
- Publisher: Random House (February 28, 2012)
- Publication Date: February 28, 2012
- Sold by: Random House LLC
- Language: English
- ASIN: B0055PGUYU
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #2,196 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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The Power of Habit: Why We Do What We Do in Life and Business Kindle Edition
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|Length: 418 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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Top Customer Reviews
The science is interesting, but shallowly covered. Basically the book is one big series of stories about how people changed habits to succeed in life.
If you are looking for help yourself in this area, look elsewhere. The author offers a small bit of useful advice:
Basically, you look for the cues/triggers that are starting the routine/habit that you are not happy with but cannot seem to stop. Then you determine what is the reward you are getting. Are you eating the candy because of low blood sugar or because you eat with friends and need a chat or because you are nervous and it calms you, etc.?
Discovering the triggers and rewards takes time and introspection--all left up to you. The book cannot help you there.
But once you do, you change the routine/habit by force of will every time you encounter the cue/trigger, making sure that the reward is the same. The cue and reward must be the same. So, instead of eating candy, you just go chat with friends on purpose, or you eat a better form of food to satisfy low blood sugar, or whatever.
When you feel like engaging in the "bad" habit, ask yourself what you get out of the habit beyond the superficial and obvious. Then replace that habit with a new one you desire to do that gives you the same type of reward/outcome/feeling. Do this over and over until it becomes . . . a habit.
So, there you go. Saved you money. Unless you enjoy random success stories. Then the book is a good read for you.
I wish I had not purchased this book, but you live and learn.
As you can see from the TOC below, Duhigg really goes after a broad range of topics. He looks at the habits of individuals, how habits operate in the brain, how companies use them, and how retailers use habits to manipulate buying habits. This provides some fascinating research and stories, such as the fact that grocery stores put fruits and vegetables at the front of the store because people who put these healthy items in their carts are more apt to buy junk food as well before they leave the store. The author's main contention is that "you have the freedom and responsibility" to remake your habits. He says "the most addicted alcoholics can become sober. The most dysfunctional companies can transform themselves. A high school dropout can become a successful manager." He makes a convincing case for all this. The only problem is that's all he does. He doesn't show you how to do it.
PART ONE: THE HABITS OF INDIVIDUALS
1. The Habit Loop - How Habits Work
2. The Craving Brain - How to Create New Habits
3. The Golden Rule of Habit Change - Why Transformation Occurs
PART TWO - THE HABITS OF SUCCESSFUL ORGANIZATIONS
4. Keystone Habits, or The Ballad of Paul O'Neill - Which Habits Matter Most
5. Starbucks and the Habit of Success - When Willpower Becomes Automatic
6. The Power of a Crisis - How Leaders Create Habits Through Accident and Design
7.Read more ›
The first three chapters are my favorite, and really make up the heart of the book.
Chapter 1, "The Habit Loop" explains exactly what a habit is. Some estimate, according to the author, that habits make up 40% of our daily routine. Favorite quote from this chapter: "This process within our brains is a three-step loop. First, there is a cue, a trigger that tells your brain to go into automatic mode and which behavior to use. The there is the routine, which can be physical or mental or emotional. Finally, there is the reward . . ." (19)
Chapter 2, "The Craving Brain" includes the story of Pepsodent and lays out a simple formula for creating new habits in others. "First, find a simple and obvious cue. Second, clearly define the reward." (37) The rest of the chapter will fill you in on the missing part of this formula and you will learn how Febreze went from near bust to a product bringing in over a billion dollars a year.
Chapter 3, "The Golden Rule of Habit Change" is my favorite chapter. In this chapter you will learn what part of the habit loop to modify and how you should go about doing it. You will also learn how Tony Dungee reinvented the Tampa Bay Buccaneers and the Indianapolis Colts by instilling habits into his teams. Very good information, if you read one chapter in this book, make sure it is this one. Of interest to everyone, from smokers to businessmen to nail-biters to football coaches.
The remaining two sections of the book were not quite as strong as the first.Read more ›
Most Recent Customer Reviews
Must read, it's unbelievable how we do some things in a automatic way. When you read a book like this one, you start thinking you can do things in better ways.Published 11 hours ago by Jose R. C. Martins
I had a bad temper. This book opened my eyes and mind. After seeing an interview in CNN, I brought this book. I'm more conscious of how I act and react of things. Read morePublished 16 hours ago by Daniel Pastrana
great book. gives the reader insight how we are 'wired' and relate to the world around us.Published 2 days ago by john
Just finished reading, we'll see if it makes a difference. I am very hopeful that it will. I really enjoyed reading.Published 2 days ago by Melissa Rodgers
I think that for the rest of my life, I will filter nearly every activity through these concepts. I have no prior experience in the science of habit or learned behavior prior to... Read morePublished 2 days ago by AJ3
Wow... really interesting about why and how habits are formed; how perceptions are affected by habits; and how we are shaped by what we allow to become habitual.Published 2 days ago by Blackdog 1920
I've read this book twice and gifted it to friends. Love the range of research and examples. There's something for everyone to relate to and a lot to learn about ourselves.Published 3 days ago by Cherish
The author was clear and concise with good examples. I really enjoyed reading this and will likely read it again.Published 4 days ago by Wendy
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