- Audible Audio Edition
- Listening Length: 10 hours and 57 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Random House Audio
- Audible.com Release Date: February 28, 2012
- Language: English
- ASIN: B007EJSMC8
- Amazon Best Sellers Rank:
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The Power of Habit: Why We Do What We Do in Life and Business Audiobook – Unabridged
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If the book is intended as an advertisement for Febreze, it's fairly effective. I found myself actually wanting to buy a bottle, but then realized I was probably being manipulated. (Years ago, I read the label on a Febreze bottle. It said make sure the fabric you're spraying is clean first. If my couch was clean, I wouldn't be spraying it with something to remove odors! Give me a break.)
And woven throughout the book, you have to suffer through the author's admonitions about the habits that *he* thinks *you* ought to practice: the usual boring, politically correct, cultural-narrative-approved, scientifically unproven advice like eat more vegetables, cut down on fat consumption, and wear sunscreen just to go outside. What a hack. I see why he's won some "journalism" awards -- he pushes the cultural narrative of the news media.
It made me realize that one habit I could try to break is buying books on Amazon based on other people's reviews.
As you can see from the TOC below, Duhigg really goes after a broad range of topics. He looks at the habits of individuals, how habits operate in the brain, how companies use them, and how retailers use habits to manipulate buying habits. This provides some fascinating research and stories, such as the fact that grocery stores put fruits and vegetables at the front of the store because people who put these healthy items in their carts are more apt to buy junk food as well before they leave the store. The author's main contention is that "you have the freedom and responsibility" to remake your habits. He says "the most addicted alcoholics can become sober. The most dysfunctional companies can transform themselves. A high school dropout can become a successful manager." He makes a convincing case for all this. The only problem is that's all he does. He doesn't show you how to do it.
PART ONE: THE HABITS OF INDIVIDUALS
1. The Habit Loop - How Habits Work
2. The Craving Brain - How to Create New Habits
3. The Golden Rule of Habit Change - Why Transformation Occurs
PART TWO - THE HABITS OF SUCCESSFUL ORGANIZATIONS
4. Keystone Habits, or The Ballad of Paul O'Neill - Which Habits Matter Most
5. Starbucks and the Habit of Success - When Willpower Becomes Automatic
6. The Power of a Crisis - How Leaders Create Habits Through Accident and Design
7. How Target Knows What You Want Before You Do - When Companies Predict (and manipulate) Habits
PART THREE - THE HABITS OF SOCIETIES
8. Saddleback Church and the Montgomery Bus Boycott - How Movements Happen
9. The Neurology of Free Will - Are We Responsible for Our Habits?
My chief complaint is he doesn't really show you how to break bad habits. For this you should consider Emotional Intelligence 2.0. That book was great for my self-control.
The science is interesting, but shallowly covered. Basically the book is one big series of stories about how people changed habits to succeed in life.
If you are looking for help yourself in this area, look elsewhere. The author offers a small bit of useful advice:
Basically, you look for the cues/triggers that are starting the routine/habit that you are not happy with but cannot seem to stop. Then you determine what is the reward you are getting. Are you eating the candy because of low blood sugar or because you eat with friends and need a chat or because you are nervous and it calms you, etc.?
Discovering the triggers and rewards takes time and introspection--all left up to you. The book cannot help you there.
But once you do, you change the routine/habit by force of will every time you encounter the cue/trigger, making sure that the reward is the same. The cue and reward must be the same. So, instead of eating candy, you just go chat with friends on purpose, or you eat a better form of food to satisfy low blood sugar, or whatever.
When you feel like engaging in the "bad" habit, ask yourself what you get out of the habit beyond the superficial and obvious. Then replace that habit with a new one you desire to do that gives you the same type of reward/outcome/feeling. Do this over and over until it becomes . . . a habit.
So, there you go. Saved you money. Unless you enjoy random success stories. Then the book is a good read for you.
I wish I had not purchased this book, but you live and learn.
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