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The Power of Habit: Why We Do What We Do, and How to Change by [Duhigg, Charles]
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Length: 402 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Amazon.com Review


A Q&A with Author Charles Duhigg

What sparked your interest in habits?
I first became interested in the science of habits eight years ago, as a newspaper reporter in Baghdad, when I heard about an army major conducting an experiment in a small town named Kufa.

The major had analyzed videotapes of riots and had found that violence was often preceded by a crowd of Iraqis gathering in a plaza and, over the course of hours, growing in size. Food vendors would show up, as well as spectators. Then, someone would throw a rock or a bottle.

When the major met with Kufa’s mayor, he made an odd request: Could they keep food vendors out of the plazas? Sure, the mayor said. A few weeks later, a small crowd gathered near the Great Mosque of Kufa. It grew in size. Some people started chanting angry slogans. At dusk, the crowd started getting restless and hungry. People looked for the kebab sellers normally filling the plaza, but there were none to be found. The spectators left. The chanters became dispirited. By 8 p.m., everyone was gone.

I asked the major how he had figured out that removing food vendors would change peoples' behavior.

The U.S. military, he told me, is one of the biggest habit-formation experiments in history. “Understanding habits is the most important thing I’ve learned in the army,” he said. By the time I got back to the U.S., I was hooked on the topic.

How have your own habits changed as a result of writing this book?
Since starting work on this book, I've lost about 30 pounds, I run every other morning (I'm training for the NY Marathon later this year), and I'm much more productive. And the reason why is because I've learned to diagnose my habits, and how to change them.

Take, for instance, a bad habit I had of eating a cookie every afternoon. By learning how to analyze my habit, I figured out that the reason I walked to the cafeteria each day wasn't because I was craving a chocolate chip cookie. It was because I was craving socialization, the company of talking to my colleagues while munching. That was the habit's real reward. And the cue for my behavior - the trigger that caused me to automatically stand up and wander to the cafeteria, was a certain time of day.

So, I reconstructed the habit: now, at about 3:30 each day, I absentmindedly stand up from my desk, look around for someone to talk with, and then gossip for about 10 minutes. I don't even think about it at this point. It's automatic. It's a habit. I haven't had a cookie in six months.

What was the most surprising use of habits that you uncovered?
The most surprising thing I've learned is how companies use the science of habit formation to study - and influence - what we buy.

Take, for example, Target, the giant retailer. Target collects all kinds of data on every shopper it can, including whether you’re married and have kids, which part of town you live in, how much money you earn, if you've moved recently, the websites you visit. And with that information, it tries to diagnose each consumer’s unique, individual habits.

Why? Because Target knows that there are these certain moments when our habits become flexible. When we buy a new house, for instance, or get married or have a baby, our shopping habits are in flux. A well-timed coupon or advertisement can convince us to buy in a whole new way. But figuring out when someone is buying a house or getting married or having a baby is tough. And if you send the advertisement after the wedding or the baby arrives, it’s usually too late.

So Target studies our habits to see if they can predict major life events. And the company is very, very successful. Oftentimes, they know what is going on in someone's life better than that person's parents.

Review

Amazon.com - Best 100 Books of 2012
Amazon.ca - Best 100 Books of 2012

The Power of Habit is an enjoyable book, and readers will find useful advice about how to change at least some of their bad habits — even if they want to keep their salt.”
The New York Times (editor’s choice)
 
“Reading the quirky anecdotes and the whizbang science of it all becomes habit-forming in itself. Cue: see cover. Routine: read book. Reward: Fully comprehend the art of manipulation.”
Bloomberg Businessweek

“[A]bsolutely fascinating . . . Really juicy, fascinating, sometimes confounding stuff here.”
Wired
 
“Fascinating.”
The Wall Street Journal
 
“Duhigg has a knack for distilling laboratory findings into accessible language. . . . The Power of Habit is a fascinating read.”
The Daily Beast

“Duhigg makes everything accessible and useable for habit-makers and habit-breakers alike. Much like a handful of potato chips, in fact, this book is hard to resist.”
—The Nashville Ledger

The Power of Habit is a good and educational read. . . . Duhigg doesn't preach, rather he invites you to learn—a much better approach.”
—Fortune
 
“Duhigg's writing is easy to consume and is sure to make you laugh. You'll forget that this non-fiction book has as many stats as your college psych textbook.”
—Huffington Post

“With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Charles brings to life a whole new understanding of human nature and its potential for transformation.”
—MarketWatch

Product details

  • File Size: 1930 KB
  • Print Length: 402 pages
  • Publisher: Cornerstone Digital (April 5, 2012)
  • Publication Date: April 5, 2012
  • Language: English
  • ISBN-10: 1847946240
  • ISBN-13: 978-1847946249
  • ASIN: B006WAIV6M
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #38,741 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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