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The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn Paperback – December 27, 2011
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From the Back Cover
LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in more than two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.
"I travel the globe teaching entrepreneurs and often let them know it's foolish not to actively use LinkedIn. This productivity tool is invaluable, but I probably still wouldn't be using it anywhere near the level I am today if Dave didn't ask for a warm introduction to me so he could show me the light."
—BILL AULET, Managing Director and Senior Lecturer, MIT Entrepreneurship Center
"Dave Gowel has shown me that when used properly, LinkedIn allows professionals todisplace hope with decisive action."
—ROGER STAUBACH, NFL Hall of Fame Quarterback and Executive Chariman, Americas, Jones Lang LaSalle
"Building reputation and generating word of mouth doesn't happen by accident. Dave's book provides a fresh, strategic approach to our most basic professional activities."
—JEFFREY BUSSGANG, General Partner, Flybridge Capital Partners, and author of Mastering the VC Game
"V=n(n-1). Metcalfe's Law has seen iterations and 'improvements,' but the basic point still holds: the value of a network is an exponential function of the number of nodes. Most people argue over things like the relative strength of connections, V=n(log n), or the added value of groups, V=2n. They're all missing the real story, Gowel's Corollary: the value of a network is only as valuable as how you use it: V=U[n(n-1)]. As Dave teaches us, page by page, anything times zero is zero!"
—GREGG FAIRBROTHERS, Adjunct Professor of Business Administration, Dartmouth's Tuck School of Business, author of From Idea to Success
About the Author
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Top Customer Reviews
Read this book if any of the following apply to you: (a) You are "new" to LinkedIn, (b) you see no purpose for LinkedIn (c) you think LinkedIn can't help you make any money, (d) your LinkedIn profile is less than 100% complete, (e) you have connections on LinkedIn with people you kind-of-know but don't-really-know, or (f) you consider LinkedIn to merely be "Facebook for business."
If none of these terms describe you, skip this book and save your money.
This book is a primer for people who are new to LinkedIn, are confused about what LinkedIn is or don't use it to its full potential. It provides a solid orientation to what LinkedIn is (an active map of your relationships) to what it is not ("social media").
There is nothing practical in the first 10 chapters of the book. On top of this, the author fills pages upon pages with metaphors, anecdotes and stories to illustrate his points. (Like many pop-psychology or pop-business books, it is a lot of cotton candy and not much nutrition. Now imagine 1/2 a book filled with metaphors like the one I just fed you).
Everything in this book can be found at [...] and elsewhere on the Internet. In fact, you can get more at [...] and elsewhere on the Internet!
Although, it just came out -- this book is not that up-to-date. For example, in Chapter 11 the author writes about a person with the current positions of a CFO, as nonprofit board member and president of the chess club. His solution for this is manipulate the dates so relevant information appears first.Read more ›
Well worth a read for anyone looking to achieve more by utilising LinkedIn to maximum effect.
Prior to co-founding his software company, RockTech, Mr. Gowel devoted part of his previous consulting practice to teaching business men and women how to maximize their ability to leverage LinkedIn to grow their businesses and professional networks. I have been privileged to participate in some of the workshops that Gowel performed for business leaders since 2008.
In this book, he has distilled the most important lessons and offers them to business users of LinkedIn. Whether you are a LinkedIn neophyte or an experienced user of the tool, I guarantee that in reading this book, you will discover new tricks and methodologies for maximizing the ways in which you are able to use LinkedIn to grow your business and to enlarge and improve your professional network. This book makes an excellent gift - first as a gift to yourself and then to colleagues and clients.
If you've never been on LinkedIn, this book will give you a good primer. If you already have 40 connections, you won't learn anything new.
Most Recent Customer Reviews
Well-written and useful. Definitely worth the buy and the read.Published 2 months ago by Amazon Customer
Delighted that I bought the book. It really helped me use links the proper way so that I can receive all types of information that help me run my website better.Published on February 7, 2014 by L.S. Cauldwell
Simple descriptions and great human interest stories to hold your attention. A great how-to at the end makes it well worth the money.Published on April 25, 2013 by VEM
After reading this book for the second time I truly appreciate all the value of this remarkable book. Read morePublished on August 8, 2012 by Tony C
As a fellow social media and networking author, I'm frightened about how many people are on LinkedIn, yet have no idea how to use it. Read morePublished on March 15, 2012 by Gordon Curtis
Is social media a totally new phenomenon or just the latest expression of people's desire to connect? Read morePublished on March 13, 2012 by David H. Rosen
Just finished reading this book and I was amazed by how important the concept of social capital is. You may not see the effects of it on the short term, but on the long run it can... Read morePublished on February 21, 2012 by Carlos
Great practical book written in a really light practical tone peppered with personal stories that kept me engaged. Have already updated my LinkedIn site based on his tips.Published on February 17, 2012 by Elspeth Chasser
In addition to the many recommendations and real-life examples provided in this text, David Gowel offers the reader a chance to "test-drive" the TAP product from his company,... Read morePublished on February 16, 2012 by CRITTER