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The Power of Moments: Why Certain Experiences Have Extraordinary Impact Hardcover – October 3, 2017
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"I read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched--I'm recommending it to everyone I know!"—Angela Duckworth, New York Times bestselling author of Grit
“The most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
'Chip and Dan are amazing and impactful story tellers. In The Power of Moments, they are able to use stories to display a powerful truth, that we can be more impactful as leaders and as people by recognizing and creating more “moments”. At Virgin Atlantic, helping our people create [such] amazing moments for each other and for our customers is a nice new way of articulating an underlying goal of great leadership. This book truly frames that thinking in an easy to understand and engaging way. Perhaps even more importantly, I can see many similar opportunities in my life as a husband, father and member of a community.'—Craig Kreeger, CEO of Virgin Atlantic
“A sincere introduction to how readers can shape and improve the peaks in their own experiences. Infused with positivity and enthusiasm…. Readers hungry for a bigger slice of life will find this book valuable. Heuristic advice and life-affirming direction form a gratifying combination in this motivational handbook.”—Kirkus
“This terrific book is bursting with practical insights and memorable stories on every page. It's as relevant to product designers and meeting planners as it is to teachers and parents. I've already put many of its novel suggestions to work. Don't miss it.”—Eric Ries, author of bestselling author of The Lean Startup, The Startup Way
"Flat out amazing."—Jake Knapp, New York Times bestselling author of Sprint
"Chip Heath of Stanford and Dan Heath of Duke argue persuasively that any organization that creates peak moments--for its customers, its employees, or its students--will enjoy benefits that range from fanatical loyalty to revenue growth. In this entertaining and informative read, they explain just how to create those moments and how to turn them into a competitive advantage."—BizEd
"The Power of Moments packages together countless hours of research and interviews, as well as dozens of illustrative examples, in digestible, accessible, and entertaining prose....Moments offers something for everyone—medical practitioners rethinking the patient experience, corporate leaders re-imagining staff engagement, small businesses looking to differentiate themselves, teachers crafting more memorable lessons. Like Switch and Made to Stick, two of the authors’ previous books, The Power of Moments is particularly useful for the social sector, in which change agents face daunting challenges in the fight for social justice, economic equality, and environmental protection. All those desperate for blueprints for creating the extraordinary should read this book."—Stanford Social Innovation Review
About the Author
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Chip and his brother Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.
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After reading this book, I decided to try out some of their ideas on creating special moments. I discovered that it's not a trivial thing to do. As the authors point out, it takes real effort and planning to make it happen.
To create these moments, we have to first understand what makes historical events stand out as special. Chip and Dan cite research that explains which memories really stand out. Here's the key: When we look back at some event, we forget about the duration, and instead recall just 2 main things: The best or worst moment, and the ending. For example, if you take a 2-week cruise, you will soon forget just about everything, even though you were on the ship so long.
Knowing what our mind recalls suggests a strategy: We focus on creating a few memorable highlights. The authors explain how to do that.
We should include one or more of these key events:
1) ELEVATION: Moments that rise above the commonplace
2) INSIGHT: Some new understanding
3) PRIDE: Moments of achievement
4) CONNECTION: Social engagements.
Chip and Dan spend a lot of time explaining each of the 4 keys, and tell lots of funny stories about how companies did something to create a special moment. I found the chapter on creating elevating moments especially interesting. The authors provide a recipe on creating such a moment:
(1) Boost the sensory appeal;
(2) Raise the stakes; or
(3) Break the script—do something radically difference.
After reading this book, I made an attempt to create a moment based on the "Elevation" notion. I thought I would try to "break the script." So, while I was biking around the San Francisco Bay, I tried to do something drastically different than what I normally do. It's harder than it sounds! For my bike trip, I decided to bike through a "secret" tunnel under the 242 freeway near Concord. It was fun, but I think not quite drastic enough. (See video.)
So all in all, I found THE POWER OF MOMENTS to be a fun read, with lots of practical ideas. I love the entire concept, and enjoyed the anecdotes that illustrate the principles. Don’t miss the story of how the Ritz Carlton took photos of the forgotten toy “vacationing” around the hotel. Each chapter concludes with a summary called the “Whirlwind review.” I found this summary to be a good recap of the points in each chapter.
Advance Review Copy courtesy of the publisher.