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The Power of No: Because One Little Word Can Bring Health, Abundance, and Happiness Paperback – July 15, 2014

by James Altucher (Author), Claudia Azula Altucher (Contributor)

4.5 895 ratings

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This lively, practical guide shows you that a well-placed ‘no’ will not only save you time and trouble—it will save your life

“Takes a fresh approach to becoming masterful at using ‘no’ to say ‘yes’ to life.” —Cheryl Richardson, author of The Art of Extreme Self-Care

“No” is sometimes the hardest word to say. It’s also the most necessary.

How many times have you heard yourself saying yes to the wrong things—overwhelming requests, bad relationships, time-consuming obligations? How often have you wished you could summon the power to turn them down?

Drawing on their own stories, as well as feedback from their readers and students, authors James Altucher and Claudia Azula Altucher clearly show that you have the right to say no:

• To anything that is hurting you.
• To standards that no longer serve you.
• To people who drain you of your creativity and expression.
• To beliefs that are not true to the real you.

It’s one thing to say “No,” the authors explain. It’s another thing to have the Power of No. When you do, you will have a stronger sense of what is good for you and the people around you, and you will have a deeper understanding of who you are. Ultimately, you’ll be freed to say a truly powerful “Yes” in your life—one that opens the door to opportunities, abundance, and love.

Length

240
Pages
Language

EN
English
Publisher

Hay House Inc.
Publication date

2014
July 15
Dimensions

5.4 x 0.6 x 8.4
inches
ISBN-10

1401945872
ISBN-13

978-1401945879
See all details

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Editorial Reviews

Review

“Every ‘no’ makes space for the perfect ‘yes.’ It’s impossible to thrive in an overcommitted world. And yet it’s so easy to get caught up—to drain our energy bank account, leaving us mentally, physically, and spiritually bankrupt. Your freedom may be closer than you think. The Power of No by James and Claudia Altucher is an invitation to a universe of meaningful opportunities on the other side of ‘no.’ I’m so grateful for this book and I know you will be too.”
— Kris Carr, New York Times bestselling author of Crazy Sexy Kitchen

“The Power of No takes a fresh approach to becoming masterful at using ‘no’ to say ‘yes’ to life. Grounded in both practical and spiritual wisdom, James and Claudia take the reader on an unexpected journey that explores a variety of ways we prevent ourselves from being fully present in the here and now. Their book is filled with magic that can change your life if you’re brave enough to follow their lead!”
— Cheryl Richardson, author of The Art of Extreme Self-Care

“I would recommend this book to any member of the human species. It’s bold, empowering, and useful. It gave me the courage to turn down distractions so that I could focus on the important things in life, like endorsing this book.”
— A. J. Jacobs, New York Times best-selling author of Drop Dead Healthy

“James Altucher is scary smart.”
— Stephen Dubner, author of Freakonomics

“What I like about James is you can tell he came from a roller coaster. He chose his own path to success without knowing the outcome. And... one thing is for sure: if you don’t make courageous choices for yourself, nobody else will.”
— Dick Costolo, CEO of Twitter

About the Author

James Altucher is a successful entrepreneur, chess master, spiritual teacher, and writer. Claudia Azula Altucher is an author and a teacher of yoga, meditation, and philosophy. Together, they inspire people through their writings, talks, online seminars, and Twitter Q&A sessions, shedding light on topics from stress and anxiety to money and relationships to accessing and honoring our true selves. James is the author of eleven books, including the bestseller Choose Yourself. His blog, The Altucher Confidential, has attracted more than 15 million readers since its launch in 2010. Claudia is the author of 21 Things to Know Before Starting an Ashtanga Yoga Practice and frequently gives talks and retreats on yoga and meditation. Both have published their writings in media outlets including The Wall Street Journal, Thought Catalog, and Elephant Journal.

Product details

Publisher ‏ : ‎ Hay House Inc. (July 15, 2014)
Language ‏ : ‎ English
Paperback ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 1401945872
ISBN-13 ‏ : ‎ 978-1401945879
Item Weight ‏ : ‎ 9.6 ounces
Dimensions ‏ : ‎ 5.38 x 0.59 x 8.38 inches

Best Sellers Rank: #76,969 in Books (See Top 100 in Books)
- #1,086 in Success Self-Help
- #1,352 in Motivational Self-Help (Books)
- #1,502 in Personal Transformation Self-Help

Customer Reviews:
4.5 895 ratings

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James Altucher
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Full content visible, double tap to read brief content.
James Altucher is a successful entrepreneur, angel investor, chess master and prolific
writer. He has started and run more than 20 companies and is currently invested in over 30.
He is the author of 18 books, including WSJ best-sellers: 'The Power of No' and 'Choose Yourself'. His latest book, "Reinvent Yourself" was #1 in the Amazon store shortly after its release.
His writing has appeared in major media outlets including the Wall Street Journal, The New York Observer, Techcrunch , The Financial Times, Yahoo Finance and others. His blog, JamesAltucher.com, has attracted more than 20 million readers since its launch in 2010.
He hosts a successful podcast, "The James Altucher Show" with guests of the caliber of Tony Robbins, Mark Cuban, Pieter Thiel, Arianna Huffington, Coolio, etc. His podcasts have had over 30 million downloads.
Join him at JamesAltucher.com or on Twitter @Jaltucher on Instagram @altucher
You can also text him questions on his personal cell phone (203) 512-2161.
See more on the author's page
Claudia Azula Altucher
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Claudia Azula is a motivational speaker, WSJ best-selling author, YouTuber, and yoga teacher. She travels the world offering workshops that bring enthusiasm and fresh ideas to participants in all stages of life. Born in Buenos Aires, Argentina, but living in the United States since 1994, she is conscious of different cultures and traditions and uses these subtle nuances to bring people together.
Web: ClaudiaYoga.com
See more on the author's page

Customer reviews

4.5 out of 5

895 global ratings

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Richard M. Rosso

Small Word Huge Results. Tiny Book, Big Impact. Say "YES" to this one.

Reviewed in the United States on August 21, 2014

Verified Purchase

The "Altucher Experience" as I call it has elevated to "Altucher Squared," with the addition of Claudia bleeding her life experience into words that make The Power of No an impactful read. As I took it in, highlighting, writing notes, I wondered how I would be affected this time. How would my life change, improve again based on Altucher Squared? I wasn't disappointed. Once I began saying no to what was unhealthy to me, new worlds revealed themselves.

Frankly, I think this concept of "NO" is just a natural culmination of all the work and writings by Altucher and Altucher Squared. They've both, perhaps subtlety been working up to the lessons here. This book is a natural adjunct to "Choose Yourself", it's the next iteration. Sort of like Godfather 2 answers the questions you had from The Godfather. Once you choose, the word NO should be a regular part of your vocabulary. James and Claudia help readers understand how it's fine, no, more than fine, to draw the line, set boundaries, walk away, cut loose, never look back. I've used it. It works. I will continue. As a matter of fact, it's more than fine. It's necessary for you to live the life you seek.

The book opens strong - I created a set of "Your No Bill of Rights" index cards to keep me focused, based on the lessons. You have the RIGHT to defend your life, to healthy relationships, love, to assert what you want, take your time, to be honest with all and yourself. You have the right to practice silence and connect with the higher part of you. Stillness.

Here are some of the lessons I learned: Beware the gatekeepers who's job it is to prevent you from doing something you want to do (on occasion it's the person in the mirror), you are entitled to choose which stories you believe in. Owning a house, marriage. Don't believe in those stories? Fine. Use your inner voice to build your outer "no," with conviction, say no to protect your own.

The Altuchers don't know it yet but I also created the concept of "double zero" from this book - Learn scorched earth. Use no to burn bridges. 00 is using the light and warmth from a burning bridge to shine bright on what you must remove from your inner boundaries. It's the existential version of "you're dead to me."

Using "NO" wisely allowed me to find my true self.

It will help you too.

This book is another small investment in huge self discovery.

12 people found this helpful

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David P. Langenberg

Was good but the person who needed it said no

Reviewed in the United States on August 22, 2023

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Good book for people who can't say no, the person who I got it for, didn't want to learn the power in saying no. She would just rather say yes all the time and then complain

5 people found this helpful

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Steven Woloszyk

Say YES to saying NO!

Reviewed in the United States on October 27, 2017

Verified Purchase

We see a tip of the cap to Eckhart Tolle and his best selling book, The Power of Now, right in this book’s title. So, it’s no surprise to find references to his Holiness, the Dalai Lama, Buddha, Thich Nhat Hahn, being “still,” meditation, etc.

The book starts with a NO Bill of Rights. Here we find 11 rights such as, our right to take OUR time, the right to healthy relationships and real love, the right to have an abundant and fulfilled life, etc.

Next, our authors, James and his wife Claudia, alternate back and forth, providing stories of the power of the word NO.

We start with some of the more obvious things where we should say NO. We should say NO to negative chatter, gossip, toxic people, etc.

As we progress through the book, we get into a bit more of the new age kind of thinking such as how saying NO to certain things helps with “mindset, abundance, gratitude, vibration” and all the familiar terms bandied about in the personal development space.

Some chapters offer practice exercises at the end. One that I found of value was Claudia’s tips for “being still.” I continue to practice meditation, but my mind races like the Energizer Bunny, so I’m still a work in progress. Claudia offers a couple of new suggestions that I’ll likely give a whirl.

This is a simple book and you might have 2-3 hours in total to get front to back. It’s extremely helpful information but most of it I’ve come across from prior reading. I desperately could have used the insight on the power of saying NO about 10 years ago, but seeing as this was only written in 2014, that was impossible!

Amazon gives this one 4.5 stars after 280 reviews. Goodreads is less generous with 3.55 stars after 952 ratings and 88 reviews.

This is my first Altucher experience and I read that Choose Yourself is a good one from James. I really enjoyed this one, especially the authenticity of authors, their willingness to share their vulnerabilities, and some of their darker days.

I give it 4 stars and I highly recommend it for anyone who needs to learn to say NO!

#FridaysFind #MIAGD #ThePowerOfNO #Altucher

13 people found this helpful

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Top reviews from other countries

Patricia

A word about psychotherapy

Reviewed in Brazil on October 2, 2014

Verified Purchase

That's what I wrote for the author and sent him through email:
"Dear James, first of all I'd like to say I'm reading "The power of no" and loving it! Simple, truthful and profound - that's how I would describe the book. But I felt very frustrated when I read your chapter about jealousy and you criticized a psychotherapist. I've been one for almost 20 years now here in Brazil and I guess it's one of the most important professions in the world, when we talk about good professionals - of course. In your book you and Claudia inspire people to seek help, and psychotherapy is a possibility. As I'm sure you're aware, a well prepared professional - one that truly invests in its profession and loves it - is hard to find and doesn't come cheap. In fact, if the professional - in any possible field - reads your book and as a consequence decides to value his/her work, it will not come cheap. I'm sick of the prejudice against psychology, you know? So many people in need of our expertise and at the same time afraid and ashamed to look for one of us! You are an opinion former author, and I guess you need to be careful about the ideas you may be unconsciously spreading... Don't get the wrong idea, please - I'm not reading your book to criticize it! On the opposite! I'm always on the lookout for books that I can indicate to my patients as a complement for the therapy, and yours I have already recommended to 2 of them.
Best regards!
Patricia"

In fact, psychotherapy is much, much more than what is said during session. It's a special relationship that should function as a cocoon for the patient, a means for him/her to build confidence and courage to make the necessary transformation in his/her life.

Pete M

An amazing guide to creating a better life

Reviewed in the United Kingdom on July 18, 2014

Verified Purchase

I am a long time reader of James Altucher, and when I saw that his latest book was called "The Power of No", I was sceptical that it would contain enough unique content to support an entire book. I am glad to be proved utterly and completely wrong. The book is wonderfully written, covering an exhaustive list of how using "No" can improve our life. The points are brilliantly explained, supported with entertaining stories, and followed up with a list of practical exercises, which show us how to employ these strategies in our lives.

As an aside - James is of course an excellent writer, having honed his craft over a number of years. But the real surprise to me was the quality of his co-author's writing - Claudia Azula Altucher. Claudia's writing (the text indicates whether James or Claudia is writing, or both) is exceptional, and it is amazing that this is only her second book. Her writing is open, honest, funny and insightful, and adds another five stars to an already five star book.

11 people found this helpful

Rikke Career Change Advisor

This is especially for you if you think you are good a saying NO! You'd be surprised by where you give your power away!

Reviewed in the United Kingdom on August 19, 2014

Verified Purchase

I enjoyed this book so much I got the audio book version too. I love the "duo style" with both Claudia and James chiming in with their personal experiences and points of view as it really gives you a very intimate reading/listening experience that's rare to come by. Don't for a moment think this book is only for wishy-washy, wimpy types who say "Yes" to everything and have no boundaries in place whatsoever. This book is a great way of discovering where you are giving your power away because we all are - But more importantly, they give you real-life tested strategies (has anyone had more life/biz experiences than James?) for taking your personal power back and live more fully as a result. I've already recommended this book to several of my career change clients too, as it's so practical and honest.

2 people found this helpful

binamoe

Good parts, but very disappointing end!

Reviewed in the United Kingdom on January 1, 2018

Verified Purchase

I started reading the book a year ago, but for some reasom did not make it further than a couple of chapters. Now I read it in full and I really liked the middle parts, but the end destroyed a lot for me and I wish I would not have read it. Whereas through the course of the book it is a lot about finding the way that saying no works for oneself, individually different, in the end they give really silly, very concrete "cookbook" like recommendation and worst of all link saying no to earning loads of money. For me saying no is not about the fastest way to make money!

One person found this helpful

Mr. N. Moffatt

Presumptuous, flippant and undisciplined writing

Reviewed in the United Kingdom on November 23, 2014

Verified Purchase

Whilst the theme of the book is one really worth addressing, the approach taken is flippant and presumptuous. For example, "You are entitled to say NO to whatever gets in the way of your creative force and keep s you a life of abundance", is fine in principle without the word 'whatever'. No qualification is offered - if your baby is stopping to do your business as it is hungry, then let it stay hungry?

Other flippant comments like "You have a mission. Only you have the gift you have.". This is flowery, wishful thinking - easy to say for giving a powerful impression - but irresponsibly misleading for many. I have gifts and the Internet quite clearly shows me that others have also, and are much better than I.

The book could have taken a more pragmatic approach.

It then wanders into stories that have little bearing on the theme.

I have read hundreds of books and I am afraid that this book is simply not written carefully or professionally enough.

4 people found this helpful

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