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The Power of Noticing: What the Best Leaders See Hardcover – August 5, 2014

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4.0 out of 5 stars 27 customer reviews
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Product Details

  • Hardcover: 240 pages
  • Publisher: Simon & Schuster (August 5, 2014)
  • Language: English
  • ISBN-10: 147670029X
  • ISBN-13: 978-1476700298
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 13.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #718,222 in Books (See Top 100 in Books)

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Top Customer Reviews

3.0 out of 5 starsGood book for case-study analysis; not so much instruction on developing the power of noticing.
By Ryan J. Dejonghe TOP 1000 REVIEWER on August 5, 2014
Format: Hardcover
This book is more about learning by example versus instruction. Author Max Bazerman shares stories, many of which he has personal involvement with, all about the power of noticing. Much of this likens to Malcom Gladwell’s method of sharing examples to illustrate the main theme, but without the same thought provoking or story telling ability. In other words, instead of offering bullet-pointed steps to practice the power of noticing, Bazerman gives detailed examples of recent news-headlined events and how noticing could have prevented catastrophe, both bodily and financial. These examples seem more rote than congruent.

Even in the final chapter “Developing the Capacity to Notice”, Bazerman is light on instruction or application and instead re-emphasizes his take on business methodology. I think this is what drove me to a lesser-starred review: I expected more “how to” versus the author’s autobiography and thoughts on the current and recent business world. To some, though, this will still be a worthwhile investment (as the author states) compared to the cost to take one of his college courses.

This book seems perfect for executives looking to learn from example and develop a bravado for asking out-of-bounds questions. Both safety and financial success depend on going against the group mentality and seeking the obscure, almost hidden details. Don’t be afraid to look, explore, and ask.

Thanks to Simon & Schuster for providing an electronic version of this book for me to review.
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5.0 out of 5 starsHow and why a wider perspective (System 2 thinking) will guide you toward more effective decisions and fewer disappointments
By Robert Morris HALL OF FAMETOP 500 REVIEWERVINE VOICE on September 17, 2014
Format: Hardcover
I agree with Yogi Berra: "You can observe a lot by just watching."

However, as Max Bazerman explains in this brilliant book, more than watching is necessary: we must also notice and then, of perhaps even greater importance, we need to have developed a mind-set that enables us to recognize what is especially significant. This is what Isaac Asimov has in mind when observing, "The most exciting phrase to hear in science, the one that heralds the most discoveries, is not "Eureka!" (I found it!) but 'That's funny...'" Hence the importance of anomalies. It is impossible to connect the dots to reveal patterns, trends, causal relationships, etc. unless you know what the right "dots" are and connect them in the right way. The same is true of accumulating disparate data (viewed as pieces of a puzzle) and know how to assemble them in proper order.

As Bazerman explains, "The Power of Noticing challenges leaders to also be noticing architects. Leaders too often fail to notice that they have designed systems that encourage a misspecified goal (booked sales) rather than a more appropriate one (actual profit to the organization). I encourage all leaders to become better noticing architects and to design systems that encourage employees to notice what is truly important." All of the great leaders throughout history were great noticers. With rare exception, they helped others to become great (or at least competent) noticers.

In the second chapter, Bazerman suggests that inattentional blindness "is just the tip of the iceberg when it comes to our failure to notice. Much worse -- and well-documented -- is the common tendency to willfully ignore inconvenient evidence of others' unethical behavior.Read more ›
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2.0 out of 5 starsA lot of old headlines but not enough instruction.
By Neil Grossman on August 11, 2014
Format: Kindle Edition Verified Purchase
I agree with the first review from Ryan that this book focuses more on examples from the headlines but not the instructions for increasing your power to notice which is what I wanted more of. I did not think that this book gave me much in helping me to expand my knowledge or awareness to improve myself in business or personally. I am always looking for books written by people with a lot of knowledge, research or experience that are written well. Bazerman's book on Negotiating was better and I feel I learned something I did not know. This book, I did not feel I learned much at all I am sorry to say.
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3.0 out of 5 starsBazerman does a good job of laying out causes and costs of failure ...
By Eli62 on December 12, 2014
Format: Hardcover
If I were re-titling this book, I’d call it Failure to Notice: What People Should See But Don’t. I’d drop leaders from the title because there’s little in the book about leadership. Mostly, it combines case examples (many culled from the news) with review of ideas and research about the elements in human thinking that lead people not to notice important stuff. Bazerman does a good job of laying out causes and costs of failure to notice, though he addresses individual psychological factors more than larger institutional ones. But there’s not much help on how to remedy those problems. Bazerman’s prescriptions are, as other reviewers have noted, weak and vague.
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4.0 out of 5 starsThe Importance of Noticing What Goes On Around You
By Amazon Customer on September 26, 2015
Format: Kindle Edition Verified Purchase
I found many of the concepts very interesting and the author has a lot go good advice for leaders in all fields. The examples he gives of the importance of remaining watchful so that we notice the unusual and anomalous things that go on around us help to remind us of the benefits of doing so. Unfortunately, he gets on to his political soapbox a little too often, which detracted from my enjoyment of the book.
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4.0 out of 5 starsBeyond Focus to Noticing
By Jim L. Battin on August 18, 2014
Format: Kindle Edition Verified Purchase
I believe that the book benefits readers from an array of backgrounds and interests. It’s central theme is that we rarely have in front of us all of the information needed to make effective decisions; and more importantly, we do not seek it out and/or ask for more information even when it may be readily available.

It took two readings for me to fully grasp the learning points the author provided through a variety of examples ranging from the 9/11 terrorists attack, Hurricane Katrina, and to the housing crisis and economic recession; but it was worth it. The principles shared have day to day application in our personal and professional lives.

The book is a book about leadership and how we need to take responsibility for noticing when things seem wrong, when additional information is needed to make more effective decisions, and when our own self biases are at work in the decisions we make.

He summarizes the book with a list of characteristics that describe first class noticers. They are intensely attentive to their own and others behavior; they see opportunities that others miss; think multiple steps ahead; and are suspicious of things that are too good to be true.

I highly recommend it to the reader who wants to improve their decision making through noticing the motivation of their own and others behavior.
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