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Gordon L. Patzer

The Power and Paradox of Physical Attractiveness Paperback – April 14, 2006

by Gordon L. Patzer (Author)

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The Power and Paradox of Physical Attractiveness is a scholarly look into physical attractiveness. It articulates the great importance placed on this dimension of a person's appearance. Analysis of the dynamics and consequences reveals a powerful, pervasive, and frequently unrecognized or denied physical attractiveness phenomenon. This phenomenon transcends time, geography, and culture, regardless of demographics and socioeconomics of individuals and populations.

Dr. Patzer provides evidence that despite professed ideals, people do judge others by their looks. And, physical attractiveness is a more powerful determinant of a person's fortune and misfortune in life than people admit. No matter the words, thoughts, and ideals proclaimed by people, these same people judge, assume, infer, believe, act, treat, decide, accept, reject, and behave toward or against individuals, in patterns consistent with their own physical attractiveness and that of others.

While many dimensions define appearance, physical attractiveness predominates. As a result, the physical attractiveness of a person impacts every individual throughout every community, across the United States and around the world. Related, all people inherit and alter their physical attractiveness, which is determined by complex, interdependent, physical and non-physical factors. Hidden and not-hidden values drive thoughts and actions with significant effects and realities whereby higher physical attractiveness is beneficial, lower physical attractiveness is detrimental, and associated pursuits are relentless.

Physical attractiveness may look skin-deep as a surface aspect of appearance, but looks can be deceiving. Researchers throughout the world collect empirical data complemented with anecdotal data to probe beyond the surfaces. Through investigations that meet meticulous scientific methodological procedures, acute observations reveal previously undetected dimensions that advance understanding about physical attractiveness. The Power and Paradox of Physical Attractiveness explores, discovers, and documents the theories, evidence, and circumstances in which physical attractiveness is a remarkable veneer with influences that extend considerably beyond what we call skin-deep. The author, Dr. Patzer, formally cites more than 750 references as he identifies a complex phenomenon in which physical attractiveness serves as an informational cue that propels a multiple-stage process. Through this process, people knowingly and unknowingly infer extensive information based on this cue, which in-turn triggers assumptions, expectations, attitudes, and behaviors. It ultimately leads to powerful consequences with significant benefits and detriments for every person, accompanied by continuous pursuits toward these benefits and away from these detriments, caused by his or her level of physical attractiveness.

Editorial Reviews

About the Author

Gordon Patzer, Ph.D., provides facts, insights and commentary that "looks matter" via physical attractiveness phenomenon. These efforts based mostly on formal research have established his favorable reputation of credibility and visibility across the U.S. and around the world; reflected by the matches/hits readily shown with Internet search of his name.

Publications
     > Six books (plus one Korean translation).
     > Several dozen scholarly research journal articles and conference presentations.
     > Hundred-plus mass media interviews and in-person speaking engagements:
          with large-small, national-international, and print-broadcast audiences.

Employments
     > Tenured professor--ongoing.
     > University dean--twelve years.
     > University department chair--ten years.
     > Positions outside academia have emphasized consumer behavior/audience behavior.

Earned degrees
     > Ph.D. business administration--marketing major and psychology minor.
     > M.B.A.--management and marketing emphasis.
     > M.S.--psychology.
     > B.A.--psychology major and business minor.

Professional recognitions
     > Selected to serve as U.S. Fulbright Scholar to India.
     > Outstanding research and teaching awards.
     > Editorial board member and article reviewer for scholarly journal articles.
     > Professor Emeritus, California State University--Life-time designation.

Locations travelled thus far for business and related
     > Argentina, Armenia, Australia, Azerbaijan, Brazil, Canada (##), China (##), Czechoslovakia, England (##), France (##), Germany (##), Guatemala, Hong Kong (6 mo. & ##), India (6 mo. and ##), Ireland (3 mo. & ##), Italy (##), Jamaica, Japan (##), Jordan, Kazakhstan, Kuwait, Macau (##), Mexico (##), New Zealand, Nicaragua, Northern Ireland, Poland (##), Russia, San Salvador, Scotland (##), Switzerland (6 mo.& ##), Thailand, Vietnam, Virgin Islands (St. Thomas, St. Croix), and Wales. Plus, all 50 US states. (## multiple visits)

Product details

Publisher ‏ : ‎ Brown Walker Press (April 14, 2006)
Language ‏ : ‎ English
Paperback ‏ : ‎ 336 pages
ISBN-10 ‏ : ‎ 1581124430
ISBN-13 ‏ : ‎ 978-1581124439
Item Weight ‏ : ‎ 1.32 pounds
Dimensions ‏ : ‎ 7.44 x 0.7 x 9.69 inches

Best Sellers Rank: #7,386,057 in Books (See Top 100 in Books)
- #23,023 in Popular Culture in Social Sciences
- #36,856 in Medical General Psychology
- #98,704 in Sociology (Books)

Customer Reviews:
3.0 2 ratings

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Gordon L. Patzer

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Gordon Patzer, Ph.D., provides facts, insights and commentary that "looks matter" via physical attractiveness phenomenon. These efforts based mostly on formal research have established his favorable reputation of credibility and visibility across the U.S. and around the world; reflected by the matches/hits readily shown with Internet search of his name.

Publications

> Six books (plus one Korean translation).

> Several dozen scholarly research journal articles and conference presentations.

> Hundred-plus mass media interviews and in-person speaking engagements to:

audiences large-&-small, national-&-international, and print-&-broadcast.

Employments

> Tenured professor--ongoing.

> University dean--twelve years.

> University department chair--ten years.

> Positions outside academia have emphasized consumer behavior/audience behavior.

Earned degrees

> Ph.D. business administration--marketing major and psychology minor.

> M.B.A.--management and marketing emphasis.

> M.S.--psychology.

> B.A.--psychology major and business minor.

Professional recognitions

> Selected to serve as U.S. Fulbright Scholar to India.

> Outstanding research and teaching awards.

> Editorial board member and article reviewer for scholarly journal articles.

> Professor Emeritus, California State University--Life-time designation.

Locations travelled thus far for business and related

> Argentina, Armenia, Australia, Azerbaijan, Brazil, Canada (##), China (##), Czechoslovakia, England (##), France (##), Germany (##), Guatemala, Hong Kong (6 mo. & ##), India (6 mo. and ##), Ireland (3 mo. & ##), Italy (##), Jamaica, Japan (##), Jordan, Kazakhstan, Kuwait, Macau (##), Mexico (##), New Zealand, Nicaragua, Northern Ireland, Poland (##), Russia, San Salvador, Scotland (##), Switzerland (6 mo.& ##), Thailand, Vietnam, Virgin Islands (St. Thomas, St. Croix), and Wales. Plus, all 50 US states. (## multiple visits)

Customer reviews

3 out of 5

2 global ratings

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Top reviews from the United States

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Stephanie Manley

Content is supreme, reading level is difficult

Reviewed in the United States 🇺🇸 on March 28, 2007

On content I would rate this book a solid 5, but I found the readibility of this book to detract from its message. The book is filled with scientific evidience in masse when it comes to proving that beauty reigns when it comes to popularity, picking out a mate, professional success, and just about anything else in life. This book is more of an academic book than it is for general pleasure reading. In fact this book would be an excellent choice for research, as experiments are solid, and come in such large quanity it would be of value to many.

The major distraction of this book is the complex language was written in. Constant complex-compound sentences with a post college level vocabulary makes Patzer's book a slow read. If this would have been easier to read, I would have given this book a solid five.

Content in this book is solid, ever wondered what impact attractiveness has in intimate relationships, work relationships, and relationships with strangers? What characteristics of physical attractiveness does each gender find the most important? It may surprise you that each gender cares for different qualities than we tend to normaly think of. This book would an excellent resource for anyone wanting to quantify how attractiveness plays a part in daily lives.

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