From Publishers Weekly
Copyright 2003 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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As one who worked in advertising, is ever attempting to hone critical thinking skills, and has been *repeatedly* snagged by those vexing email cons, I found this book compulsively... Read morePublished 8 months ago by Marian Deegan
It is fine, but not amazing. There are faster and more impactful explorations of the material out there. Read morePublished 17 months ago by Rocketboy13
I'd like to give it 4.5 stars. The author can get a little side tracked with the biological & psychological rationale behind his experiments, causing the reader to tune out a... Read morePublished on April 24, 2014 by J.Ilog
Why I don't like this book?
Case studies are at least 10 years old..
If you think, buying and reading this book is going to improve your persuasive skills, you made... Read more
Sent quickly and in perfect condition. I am enjoying read it and appreciate the great service! This was needed for a college class so thanks so much for getting it to me.Published on October 10, 2013 by Prez
This is one of the books on persuasion that should be taught in business schools especially in marketing and advertising.Published on January 26, 2013 by sexy dancer
...my only complaint is that it is strikingly similar to 'Influence' by Cialdini (which is excellent and, of course, a classic). Too many examples from that book also appear here. Read morePublished on March 24, 2012 by Marcellus B. Lima