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The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion Hardcover – April 13, 2010
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From Publishers Weekly
Exploring the paradigm shift in business brought about by innovations in communication technology, this collaboration from three consultant-authors provides a succinct metaphor for the shift in the information economy-from "push" to "pull"-but little else. Though they provide an effective survey of the effect of more interactive, ubiquitous and on-demand communication, it already feels dated; the essential messages that Hagel, Brown, and Davison derive-networking is key, you should pursue your passions, many traditional ways of doing business are over-are old news in the business self-help section. The examples they provide focus primarily on individually-driven collaborative efforts (wikis, online gaming) and make poor analogies for someone looking to revitalize a corporation or present a compelling case for change to colleagues or an intransigent CEO. Professionals who already know that the Internet isn't just a phase will need more information than this book provides.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
“The Power of Pull examines the “how question”—how can we effectively address our most pressing challenges in a rapidly changing and increasingly interdependent world? In The Power of Pull, John Hagel, John Seely Brown, and Lang Davison highlight fascinating new ways in which passionate thinking, creative solutions, and committed action can—and will—make it possible for us to seize opportunities and remain in step with change.”
Newt Gingrich, former Speaker of the U.S. House of Representatives
“The Power of Pull will do for our 21st-century information-age institutional leadership what Peter Drucker’s The Concept of the Corporation did for industrial-era management. This book begins to create a body of learnable principles that will revolutionize our ability to access and work with knowledge flows.”
Eric Schmidt, Chairman and CEO of Google
“Hagel, Brown, and Davison have given us a provocative and insightful look at the power of today's knowledge flow. If you want to meet the challenges of working and living in the 21st century, this book should be your guide.”
Joichi Ito, CEO of Creative Commons and Internet venture investor
“Connecting many important threads through beautiful metaphors and wonderful narratives, the authors provide both a mind-expanding view of how the world is changing and a solid framework and context to approach the future for anyone interested in surviving and enjoying it.”
John Naisbitt, author of Megatrends
“In times of unprecedented change, we as individuals and institutions can have extraordinary leverage and influence if we marshal the passion, knowledge and resources necessary to achieve great things. The Power of Pull empowers and guides us to make the most of today’s enormous possibilities.”
Richard Florida, author of The Rise of the Creative Class and The Great Reset
“Stop whatever you are doing and read this amazing book. The authors totally nail it. Digging beneath the surface of stuff that distracts us on a daily basis, they unpack the deep forces that really truly matter and provide a guidebook each of us can use to unleash passion, transform how and why we work, and restore destiny and dignity to our lives.”
Mark E. Tucker, Former Group Chief Executive of Prudential plc, Member of the Court of the Bank of England
“We live in a global village, where borders are blurred, where all humanity could and should be responsible for the well-being of others. The Power of Pull proposes fresh insights that coalesce into a powerful way forward in this new world. This erudite manual for change is a testament to the creativity and insight of its authors.”
Marc Benioff, CEO of Salesforce.com
“As social media and enterprise cloud computing continue to exert their democratizing influences, the Power of Pull will become a key principle for success. The individuals who learn how to use these tools most effectively are the ones who will pull their institutions into new heights of rapid innovation, improved performance and significant achievement.”
Walter Isaacson, President and CEO, the Aspen Institute, and author of Einstein: His Life and Universe
“This brilliant and exciting book shows how to pursue your passions by harnessing the power of networks. Success no longer comes from possessing knowledge; instead, you have to participate with others in creating a flow of knowledge. The power of ‘pull’—the ability to draw out people and resources for each endeavor—can transform both individuals and institutions.”
Hasso Plattner, Founder and Chairman of SAP Supervisory Board
“This is a seminal work that explores the personal and professional implications of a powerful convergence of technologies, ranging from in memory databases for speed, massive parallel processing in the cloud, access via telephone for anything, anytime, everywhere. We are just beginning to understand what this means for us. The authors help us to understand where and how pull will change our lives and our work given the new digital infrastructures re-shaping our landscape. It offers us a roadmap that we neglect at our peril.”
John Doerr, Partner at Kleiner Perkins Caufield & Byers venture capital
"The Power of Pull is a powerful new meme for navigating and networking in the 21st century.”
Harvard Business Review
“In a ferociously dynamic world, what happens if we can’t plan but can only adapt? We must move, say the authors, from push to pull. At the center of the pull strategy is an individual (not a corporation) who has access to knowledge flows, takes advantage of porous boundaries and serendipitous interactions, and occupies new creative spaces to achieve a novel order of performance. I know. It’s a complex model with several moving parts. But it makes for an exhilarating read as the authors sublimely reinvent the world of enterprise."
“[T]his year’s must-read book on innovation . . . The book is a smart analysis of why executives need to broaden their thinking about innovation—and take action, now.”
MIT Sloan Management Review
“Provocative…the beauty of The Power of Pull is that the authors bring such seemingly disparate ideas into one simple, overarching imperative: Stop pushing; start pulling.”
“The Power of Pull provide[s] great insight into the quickly changing world of information. On the surface, [it is a] book about technology and business, but on a deeper level, reveal[s] much more about the future of communication, culture, and people.”
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Though the book may be short on real life examples that we can relate to, it is a very important body of work. We have to recognize that happenings in the edge (of the business ecosystem) may not be so obvious as we are accustomed to recognizing corresponding happenings at the core of the business ecosystem, The book succinctly argues that in this emerging 21st century economy, scalable mass collaboration brings together the people centered expertise and innovative ideas needed to address the very complex challenges, as well as the humongous opportunities all around us. This is hugely different from the last century model of mass production. The book convinces us that it is clear that our existing institutions, firmly rooted in the world of push, will require significant redesign in order to effectively harness the potential of pull. Institutional innovation - redesigning the roles, relationships and governance structures required to bring participants together in productive endeavors - will be a key requirement. In fact, the book argues that institutional innovation will trump either product or process innovation in terms of potential for value creation. Clearly this calls for well studied efforts to make this leap and I believe that The Power of Pull is one of the companions that shall help us navigate through this transition to conquer greater heights!