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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World Hardcover – January 3, 2011

4.2 out of 5 stars 20 customer reviews

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Editorial Reviews

About the Author

Beverly Macy is CEO and cofounder of Gravity Summit and managing partner of Y&M Partners. She teaches executive marketing courses for the UCLA Business and Management Extension Program. Macy lives in Beverly Hills, California.

Teri Thompson is a creative director at Gravity Summit and the president of Rocky Peak Enterprises, LLC. She served as media director for U2 singer Bono's (RED) campaign with Fortune 500 partners and held marketing and production positions at ABC, CBS, and NBC. Thompson lives in Simi Valley, California.

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Product Details

  • Hardcover: 272 pages
  • Publisher: McGraw-Hill Education; 1 edition (January 3, 2011)
  • Language: English
  • ISBN-10: 0071752633
  • ISBN-13: 978-0071752633
  • Product Dimensions: 6.4 x 0.9 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #723,066 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover
This book is focused on corporate companies and huge organizations cases. They provided good point and interesting reviews.

I would recommend "Social Customer" by Adam Metz and "Measure What Matters" for small businesses and entrepreneurs.
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Format: Hardcover
This book was sent to me for free from a textbook company that I use. It is a very current primer on social media, why it is important and how it can change your business/organization. I have a feeling it will be dated in another year or so but right now it is a terrific book to read to build your social media knowledge base and understand how all types of organizations are leveraging social media. There are a bunch of case studies in the middle of the book that are interesting, especially the one on how the Red Cross used social media to raise money for the Haiti earthquake relief. I recommend it, especially if you are someone without a strong base knowledge of the topic.
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Format: Hardcover Verified Purchase
I feel like this book is a very "text book" version of social media marketing. I did not find it to be very helpful or current. There are many other better books out there with more relevant information regarding social media tips and how-to's. I would not recommend this for someone trying to improve their business.
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Format: Kindle Edition Verified Purchase
I am taking a class by the author at UCLA. This book has really helped me get started. It not only motivated me but gave me insightful and useful advice to apply social media marketing tools and add a new skill to my resume!
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Format: Hardcover Verified Purchase
THE POWER OF REAL-TIME SOCIAL MEDIA MARKETING is a current, informative snapshot of the subject of social media that is evolving like a wildfire as we speak. Macy and Thompson do a great job explaining this vast field in a way that makes sense without being pedantic. Babyboomers, such as myself, will especially benefit in finally understanding what the big deal is about Facebook, Twitter, LinkedIn and blogging and why the "Digital Natives" see things in a different light.

The case studies are relevant to all types of businesses and organizations and provide easy to understand examples of how even small social media marketing efforts can provide positive results.

We may be bombarded by the stream of messages around us but this book provides the life vest you need to stay afloat!
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Format: Hardcover Verified Purchase
Social Media is moving so fast it's almost impossible to stay on top of it.
This book clearly illustrates with many different types of case studies, large businesses & small, how social media can be applied and utilized to
connect and engage with your customers in REAL TIME to add value to the customer experience, and in some cases go farthest to connect communities together.
Furthermore, if you are not using social media for business, it will educate you personally to the new and complex world of REAL TIME social media.
This is NOW, this is the FUTURE, if you don't know the language you will be left behind.
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Format: Hardcover Verified Purchase
I am reading this book for the second time!! It is amazing how far ahead of their time Beverly Macy and Teri Thompson were with their analysis and insights into social media strategies, platforms and resources. Their book is still timely and relevant. And the case studies are useful tools for individuals and companies large and small. These insights were instrumental in me starting my first blog!

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World By Beverly Macy, Teri Thompson
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Format: Hardcover
You may think adding a blog, Twitter and Facebook to your business gets you in the social media marketing game....but this book will show you that adding those tools are just the beginning.

The authors conducted in-depth interviews with the key decision-makers at companies to get authentic inside case "stories" on how they've used social media to transform their business.

This very personal approach not only makes for great reading, but gives you an unprecedented opportunity to see what worked, what didn't, how social media campaigns evolved and how they sometimes took on a life of their own and literally changed the world.

There are amazingly simple ideas that can be put into practice that would have a positive impact on a business immediately....and many innovative strategies to consider for longer term planning and integration.

Reading this book is not only enlightening but essential to getting a firm grasp on how social media works at its best.
Avoid the pitalls, shorten your learning curve, and be inspired to manifest change for your company using "The Power of Real-Time Social Media Marketing".

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
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