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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World Hardcover – January 3, 2011
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About the Author
Teri Thompson is a creative director at Gravity Summit and the president of Rocky Peak Enterprises, LLC. She served as media director for U2 singer Bono's (RED) campaign with Fortune 500 partners and held marketing and production positions at ABC, CBS, and NBC. Thompson lives in Simi Valley, California.
Top Customer Reviews
I would recommend "Social Customer" by Adam Metz and "Measure What Matters" for small businesses and entrepreneurs.
The case studies are relevant to all types of businesses and organizations and provide easy to understand examples of how even small social media marketing efforts can provide positive results.
We may be bombarded by the stream of messages around us but this book provides the life vest you need to stay afloat!
This book clearly illustrates with many different types of case studies, large businesses & small, how social media can be applied and utilized to
connect and engage with your customers in REAL TIME to add value to the customer experience, and in some cases go farthest to connect communities together.
Furthermore, if you are not using social media for business, it will educate you personally to the new and complex world of REAL TIME social media.
This is NOW, this is the FUTURE, if you don't know the language you will be left behind.
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World By Beverly Macy, Teri Thompson
The authors conducted in-depth interviews with the key decision-makers at companies to get authentic inside case "stories" on how they've used social media to transform their business.
This very personal approach not only makes for great reading, but gives you an unprecedented opportunity to see what worked, what didn't, how social media campaigns evolved and how they sometimes took on a life of their own and literally changed the world.
There are amazingly simple ideas that can be put into practice that would have a positive impact on a business immediately....and many innovative strategies to consider for longer term planning and integration.
Reading this book is not only enlightening but essential to getting a firm grasp on how social media works at its best.
Avoid the pitalls, shorten your learning curve, and be inspired to manifest change for your company using "The Power of Real-Time Social Media Marketing".
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
Most Recent Customer Reviews
great bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book great book great book, great book, great book, great... Read morePublished on July 1, 2014 by Leonard Natural
Everyone should read this book, not only for marketers but to get more knowledge within Social Media and it's own World. Read morePublished on April 30, 2014 by Nicole Bou Assaf
There is nothing in this book that a 14 year old facebook user couldn't tell you. Save the $1.50 and skip this book!Published on September 9, 2013 by Hungrypoet
This is a textbook in one of my UCLA Empowered new media classes... and it is answering many of the questions I've had about social media. Read morePublished on March 12, 2013 by Eliana Writes
After reading this book I felt more comfortable with social media. It give the big picture as well as explain every platform and why it is important. Read morePublished on August 8, 2012 by Shannon
For anyone interested in learning about Social Media Marketing this is an excellent choice! It contains both practical and theoretical information and is exceptionally well... Read morePublished on June 14, 2012 by SColburt