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Power Sales Words: How to Write It, Say It And Sell It With Sizzle Paperback – May 1, 2006
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About the Author
Vicky Oliver, author of 301 Smart Answers to Tough Interview Questions, is an award-winning copywriter with X years of experience at brand-name, top-tier advertising agencies in Manhattan. Ms. Oliver has written extensively about unemployment and the job search and her numerous articles have appeared in the New York Times "Job Market" section, Adweek magazine, and on Crain's New York Business website. She lives in New York City.
Top customer reviews
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People who criticize the lists of words presented in this book are missing the usefulness of this most practical book. Look at it as a crash course in writing.
The “short” Writer’s Handbook (800+ pages) is probably a superior English text in academia. This is useless when you need to write a job application cover letter in a hurry. Some purists have lost touch with the reality of business needs and fast pace.
Author of "I Don't Want to be Your Guru, but I Have Something to Say" and "How to Have What You REALLY Want."
In short, skip this book.
The book is so solid because it explains technical skills in a way that is thorough and well-organized, and although it's not one of those weigh-ten-pounds guides to a field, it still works as a reference, or almost a dictionary, for a very large number of useful ideas.
I wanted to stay in the book store and browse until I'd read the whole thing, but I realized this was one I needed to take home with me. I've been using it for two months now and I really feel a little guilty that I didn't write this review sooner. I'd like to make up for that by giving an extra 'star', but five's the max. Oh well, it's not really a matter of putting little 'stars' on this one. Next time you're in a book-store you might want too see for yourself.