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Power Sales Words: How to Write It, Say It And Sell It With Sizzle Paperback – Bargain Price, May 1, 2006

3.7 out of 5 stars 12 customer reviews

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Paperback, Bargain Price, May 1, 2006
$12.62 $2.48

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Product Details

  • Paperback: 280 pages
  • Publisher: Sourcebooks, Inc.; 1 edition (May 1, 2006)
  • Language: English
  • ISBN-10: 140220650X
  • ASIN: B005Q7340A
  • Product Dimensions: 7 x 0.6 x 7 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #4,536,075 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Vicky Oliver's Power Sales Words is a valuable resource for professional and non-professional writers alike. Packed with useful synonyms and antonyms, creative phrases, do's and don'ts, instructive essays and more, Power Sales Words puts the words you need right at your fingertips. Whether you're brainstorming for ideas, searching for the perfect adjective or trying to punch up that closing paragraph, Power Sales Words can help. I keep it on my computer desk right next to the dictionary and thesaurus.
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Format: Paperback Verified Purchase
This book is a contemporary Thesaurus and handbook for those who write advertising or promotional copy, or want to jazz up their delivery. Anyone new to this kind of writing or is thinking of getting into it will certainly appreciate having this book at their fingertips.

Joyce Shafer
Author of "I Don't Want to be Your Guru, but I Have Something to Say" and "How to Have What You REALLY Want."
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Format: Paperback
I found this book at my local book shop, stored in the wrong section, which means I wasn't really looking for anything of this sort at that moment. But as it deals with a field in which I am very involved, I started browsing the table of contents. This led to browsing the book itself, and I spent the next 25 minutes musing through some of the very hands-on lists and examples the author provides. This book made simple for me some things with which I had been struggling, and it led exactly in the direction my own vague instincts needed to go. It cleared up things I understood only vaguely about the technique of writng sales copy, and then led me a couple of steps further in a logical sequence, and finally it just took off and revealed in excellent details many points which, on my own, I might have started to approach in another couple of years of work!

The book is so solid because it explains technical skills in a way that is thorough and well-organized, and although it's not one of those weigh-ten-pounds guides to a field, it still works as a reference, or almost a dictionary, for a very large number of useful ideas.

I wanted to stay in the book store and browse until I'd read the whole thing, but I realized this was one I needed to take home with me. I've been using it for two months now and I really feel a little guilty that I didn't write this review sooner. I'd like to make up for that by giving an extra 'star', but five's the max. Oh well, it's not really a matter of putting little 'stars' on this one. Next time you're in a book-store you might want too see for yourself.
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Format: Paperback
This book has superb advice on writing for anyone -- not just for those in sales and advertising. The author is very witty and provides a ton of specific words, phrases and ideas for jazzing up your writing. Get this book!
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Format: Paperback Verified Purchase
I purchased this book as part of an on-line class and was thrown when the first sentence on a book on writing sales copy had a grammatical error in it. (Decide your message:) The book desperately needs to be gone over by an editor. There are pages of non-sensical lists and the author is constantly breaking the rules she is trying to get across. Many of the passages use puffery in a vain attempt to be humorous. All in all this book strikes me as something on the same level as a fad diet book, taking complex ideas and concepts and over simplifying them to the point of being not worth the paper its printed on.
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Format: Paperback
Great reference book. I design and write copy for websites and other media. I know I often have only seconds to grab a viewers attention and I have to "say it with sizzle" as quickly as possible. This book covers several different categories of writing and is an easy read. I use it in both the brainstorming and the refining process. Ms. Oliver's tips empower my language.
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