- Paperback: 36 pages
- Publisher: CreateSpace Independent Publishing Platform (December 6, 2015)
- Language: English
- ISBN-10: 1519678142
- ISBN-13: 978-1519678140
- Product Dimensions: 6 x 0.1 x 9 inches
- Shipping Weight: 3.7 ounces (View shipping rates and policies)
- Average Customer Review: 1 customer review
- Amazon Best Sellers Rank: #1,774,072 in Books (See Top 100 in Books)
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The Power of Segmentation: How segmentation creates value Paperback – December 6, 2015
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About the Author
I was born in 1957 in Houston, Texas. I had a long career in the oilfields of South Texas, before going back to earn a business degree from Texas A&M University. Though I started as Class of '80, I finished as Class of '91. One of my favorite T-shirts says, "College, the 12 best years of my life!" and I mean it. Once I started back, I found it difficult to stop, earning an MS from A&M and a Ph. D. from the University of Colorado. I have served on the faculty of UTSA, Idaho State University, and the University of St. Thomas, in Houston. I have worked with a variety of marketing research firms to measure, analyze, and develop customer/brand relationships. I founded Storyed Solutions to provide marketing and management research solutions to industry and higher education. I have been married for over 30 years, to the same wife, and have three lovely daughters. I enjoy teaching and working with businesses to find creative solutions to help them thrive.