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John Elkington
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The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World Hardcover – January 7, 2008

by John Elkington (Author), Pamela Hartigan (Author), Klaus Schwab (Foreword)
4.1 4.1 out of 5 stars 77 ratings
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Previous page
  1. Part of series
    Leadership for the Common Good
  2. Print length
    272 pages
  3. Language
    English
  4. Publisher
    Harvard Business Review Press
  5. Publication date
    January 7, 2008
  6. Dimensions
    6.25 x 1 x 9.75 inches
  7. ISBN-10
    1422104060
  8. ISBN-13
    978-1422104064
  9. See all details
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Editorial Reviews

From Publishers Weekly

In this what's-next business manifesto, "social entrepreneurs" Elkington and Hartigan run with a quote from playwright George Bernard Shaw: "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." Using that thesis, the authors argue that the best place to find tomorrow's revolutionary business models is on the unpredictable fringes of the mainstream market. There, they find cases like Jack Sim and his Singapore-based World Toilet Organization, who have ingeniously improved living conditions worldwide (and goosed profits) by, among other schemes, convincing governments and corporations to compete for cleanest public restroom honors. The heart of the book are the case studies, of both for-profit and nonprofit social organizations (many of them in Asian and Indian countries), which are mined for ideas and theories regarding their impact on global markets and local communities. Elkington (The Chrysalis Economy) and Hartigan also give nods to such well-known enterprises as Whole Foods, One Laptop Per Child, and Band Aid, Live Aid and Live 8. Written with a business-magazine style, Elkington and Hartigan's eye-opening work and noble intent-bridging business acumen and social awareness-make a convincing case for unconventional entrepreneurship.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

John Elkington is the Founder, Chief Entrepreneur, and Non-Executive Director of the international consultancy SustainAbility, Ltd. Pamela Hartigan is Managing Director for the Schwab Foundation for Social Entrepreneurship.

Product details

  • Publisher ‏ : ‎ Harvard Business Review Press; First Edition (US) First Printing (January 7, 2008)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 1422104060
  • ISBN-13 ‏ : ‎ 978-1422104064
  • Item Weight ‏ : ‎ 1.28 pounds
  • Dimensions ‏ : ‎ 6.25 x 1 x 9.75 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 77 ratings

About the author

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John Elkington

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John Elkington is a writer, thought-leader, serial entrepreneur, and, at heart, an environmentalist. Described as the “Godfather of Sustainability,” he has now written or co-authored 20 books, including the million-selling Green Consumer Guide series.

Elkington has worked with many scores of corporations, often at the board and C-suite level, as well as with the financial community, industry bodies, government, the media, NGOs, academia, innovators, and entrepreneurs. Along the way, he has co-founded four social-purpose businesses since 1978, including Environmental Data Services (ENDS, 1978), John Elkington Associates/CounterCurrent (1983), SustainAbility (1987) and Volans Ventures (2008). All four still exist and the last two were respectively the second and first certified British B Corporations in the U.K.

Over the years, Elkington has also served on over seventy boards and advisory boards, advising companies, non-profits and policy-making organizations. He is a visiting professor at the Cranfield School of Management, as well as at Imperial College London and University College London (UCL).

In 2004, BusinessWeek described Elkington as “a dean of the corporate responsibility movement for three decades.” He has received many awards and honors, including from the United Nations (Global 500 Roll of Honour, 1989). In 2005, he landed a “Social Capitalist of the Year” award from Fast Company, and that year was also awarded a three-year, $1 million field-building grant from the Skoll Foundation for Social Entrepreneurship. In 2011, he was awarded the Spencer Hutchens, Jr. Medal by the American Society for Quality (ASQ), for “outstanding leadership, as an advocate for social responsibility, and for bringing about positive social change.” In 2014, he was awarded the Recycle/El Mercurio International Prize in Chile and in 2015 the Ethical Corporation Lifetime Achievement Award.

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