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The Practice: Shipping Creative Work Hardcover – November 3, 2020
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--Rosanne Cash, Grammy-winning singer-songwriter
“The Practice is a user’s manual for finding your calling and an alchemist’s handbook for pursuing your dream.”
--Steven Pressfield, author of The War of Art
“Seth's book is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are.”
--Brian Koppelman, co-producer and co-creator of Billions
With surgical precision, The Practice attacks our predictable misconceptions about the creative process and replaces them with better ideas, one by one. This book will inspire you to make things, hone your craft, and nudge you to ship things you are proud of. Read it."
--Tobi Lutke, CEO, Shopify
“The Practice explains that what looks like a barrier is often a catalyst in disguise. Magic may not come from what we can see on the stage but from behind it, where the wood chopping happens."
--Peter Gabriel, Musician
About the Author
- Item Weight : 10.4 ounces
- Hardcover : 272 pages
- ISBN-10 : 0593328973
- ISBN-13 : 978-0593328972
- Dimensions : 5.15 x 0.91 x 7.26 inches
- Publisher : Portfolio (November 3, 2020)
- Language: : English
- Best Sellers Rank: #1,482 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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The whole thing rubs me the wrong way. It's called self-expression, not selfless expression. I create, first and foremost, because *I* enjoy doing so. Is that selfish? Maybe. Is that a bad thing? Of course not.
In short, read this book if you think the goal of your art should be to change the world and other people. If you create for any other reason, skip it — unless you want to start questioning whether you're even an artist. It's a pep talk that will make you feel worse about your art and your purpose for creating it.
A main thrust of the book is to dismantle myths about creative output. Creativity is not a special talent reserved for the elect; you don't have to wait for the muse; wherever you are now is fine. You just have to get started and, above all, establish a regular practice (hence the title). Sure, a lot of what you produce will be dreck. That's okay, because in that big pile of dreck, a small fraction will be great. But you won't get the hits without the dreck.
Early in the book, Seth serves us this list of what it means to establish a practice:
"We can adopt a practice. Here are the surprising truths that have been hidden by our desire for those perfect outcomes, the ones industrial recipes promise but never quite deliver: Skill is not the same as talent. A good process can lead to good outcomes, but it doesn’t guarantee them. Perfectionism has nothing to do with being perfect. Reassurance is futile. Hubris is the opposite of trust. Attitudes are skills. There’s no such thing as writer’s block. Professionals produce with intent. Creativity is an act of leadership. Leaders are imposters. All criticism is not the same. We become creative when we ship the work. Good taste is a skill."
That's a lot of wisdom in the space of 109 words, much of it counterintuitive, which Seth then unpacks in 8 sections. What does it mean to trust yourself, and to be generous with your art? How do you go pro? How important is intent? Are creative constraints good or bad?
One by one, Seth dismantles the excuses and blocks creators unwittingly make up for themselves, such that by the end of the book, you just might say, "Hey, I think can do this, too."
Each chapter is a short, memorable little nugget with anecdotes that stay with you. I especially appreciated the quotes from other wise people and the stories from great artists like Joni Mitchell about their creative process.
This book felt like a jolt of concentrated wisdom, like one of Seth's workshops in written form. He's been walking the path of creativity and entrepreneurship for 4 decades and taught thousands of individuals, so what he shares in "The Practice" rings true to me. If you'd like to light up a booster rocket under your butt and establish a prolific practice of creating work that matters, "The Practice" is your indispensable guide and companion. It's my new go-to book for years to come. May you let it be a catalyst to *your* greatness.
-- Ali Binazir, M.D., M.Phil., Happiness Engineer, executive coach, and author of The Tao of Dating: The Smart Woman's Guide to Being Absolutely Irresistible , the highest-rated dating book on Amazon for 7 years, and Should I Go to Medical School?: An Irreverent Guide to the Pros and Cons of a Career in Medicine
If you are a Professional Creator or aspire to be a Professional Creator, I definitely and highly recommend that you read, The Practice: Shipping Creative Work, by Seth Godin. Seth has spent more than 40 years being a Professional Creator and teaching others how to be a professional creator. In my opinion, this book is his magnum opus on how to be a professional creator. He provides tremendous breadth and depth on the life of being a Professional Creator.
This book is like an organized stream of consciousness by a master who has been immersed in this topic his entire career. He provides his definition on words like art, practice, creativity, intention, generosity, and so much more. He does not lay out a step-by-step recipe, but rather a mindset. He talks passionately about the importance of trusting your self, your work, and your audience. He defies age-old myths like writer's block.
This book zooms quickly and provides great depth on the key topics relevant to being a Professional Creator. I believe if you will dedicate yourself to this book for 3-4 hours you will work away with a new vision of your future, and a new belief in your ability to impact and change parts of the world.
Top reviews from other countries
Thanks Seth for sharing your work with people to help drive this way of living on