Other Sellers on Amazon
+ Free Shipping
+ Free Shipping
+ Free Shipping
Pre-Suasion: A Revolutionary Way to Influence and Persuade Paperback – June 5, 2018
|New from||Used from|
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Frequently bought together
Customers who viewed this item also viewed
"Extends the science of persuasion in several important ways....an essential tool for anyone serious about science-based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson."—Forbes
"An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again."—Adam Grant, professor of Management and Psychology at the Wharton School, and author of Originals and Give and Take
"Digging down into how people make decisions at a primitive level is the specialty of author Robert Cialdini, a guru to salesmen and marketers since the publication of his 1984 book Influence. In his new book Pre-Suasion: A Revolutionary Way to Influence and Persuade, he returns with more tips about how to slither your way into people’s minds and rearrange what you find there.”—New York Post
"No psychologist’s research has been used more often or successfully than that of Robert Cialdini, who literally “wrote the book” on influence. Now, he’s done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini—authoritative, original, and immediately practical."—Richard H. Thaler, Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at The University of Chicago Booth School of Business, co-author of Nudge, and author of Misbehaving
"Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often. Pre-Suasion may be even more shockingly insightful."—Chip Heath, Professor of Organizational Behavior at Stanford Graduate School of Business, and co-author of Switch and Made to Stick
"[Pre-Suasion] is sure to be an important contribution to the fields of social psychology and behavioral economics...detailed, readable, and fascinating, this book may cause the reader to wonder whether unbiased decisions are possible."—Publishers Weekly
“A fascinating and engaging glimpse into the world of persuasion, and it’s a lot more pervasive and evanescent than we might think.”—BizEd
"Books employing social science are very popular these days, but so are books on workplace culture. Pre-Suasion reminds us that there is a connection between the two, that using insights from behavioral science and social psychology can yield huge dividends if used accordingly and ethically."—800CEOREAD
“Exhaustively reviews the research not on how to influence others but on how to make people ready to be influenced….chapter after chapter piles on the experimental evidence from the field and the lab….Scholars, teachers and researchers will find the endnotes invaluable, because here, with his usual clarity and charm, Mr. Cialdini addresses academic concerns—such as the debate about the persistence and strength of change that can be produced in a brief lab study or field intervention—and explains many studies in detail, with more anecdotes to illustrate them….the overall message of this book is compelling.”—The Wall Street Journal
About the Author
- Item Weight : 12 ounces
- Paperback : 432 pages
- ISBN-10 : 1501109804
- ISBN-13 : 978-1501109805
- Product Dimensions : 5.5 x 1 x 8.38 inches
- Publisher : Simon & Schuster; Reprint Edition (June 5, 2018)
- Language: : English
- Best Sellers Rank: #9,582 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
Someone recently recommended that I read his new book Pre-suasion. This book is about research into “Priming”. This is the idea that our decisions are substantially influenced by seemingly trivial items.
For example, a company was introducing a new soft drink and had representatives stationed in a mall. Their job was to stop shoppers, explain the features of the new soft drink and attempt to gain the shoppers email address in exchange for the promise of a sample. The success rate was less than 33%. But when a Pre-Suasion question, “Are you adventurous?” was asked prior to launching into the discussion about the new soft drink, the results were astounding. First 97% of the people responded that there were in fact adventurous. They all had a better than average sense of humour as well . But what was really amazing was that once people had affirmed they were adventurous, the success rate shot up to 75%.
A key message of the book is that we like those who are like us, be it liking the same sports or sharing a nationality. This is also a key message of the Humm-Wadsworth. [...] If two individuals share a dominant Humm Component, it is highly likely they will get along with each other.
A wonderful example of this “liking” effect were the Lithuanian Jews who had escaped to Shanghai and Japan during WWII after gaining Japanese travel visas. The Japanese, post Pearl Harbour, had become allies of the Nazis who in turn demanded these Jews be killed. The Japanese asked the Jews why they were so hated by the Nazis. The answer by Rabbi Kalisch was telling, “It is because we are Asians, just like you.” Understanding the social power of saying the right thing at the right time saved a large group of Jews from death.
Another interesting application discussed in the book is when to use “I think” or “I feel.” Normals and Engineers are logical in their decision making and “I think” is the best approach. By contrast the other five Humm components are emotional in their decision making and “I feel” is the best approach. This is a great example of Practical Emotional Intelligence in action.
I found Pre-suasion to be a lively and engaging book. It’s a tour through social psychology. Note the actual book is 233 pages long but the references and end notes are about 150 pages.
And to think I almost didn't read this book in the first place. Why? Years ago I read Robert Cialdini's book Influence Influence: The Psychology of Persuasion, Revised Edition and unlike all other books about persuasion out at the time, Cialdini's was backed by actual research, not anecdotal. Simply put, it was the best book on persuasion that I have ever read. I read that book 9 years ago and I still use something I learned from that book in my business every day.
For some dumb reason I was hesitant to read Pre-suasion at first because I didn't want to taint my experience with Cialdini as an author, having written one of my all time favorite books. Then I watched a podcast that Joe Polish did with Cialdini and realize I was foolish for dragging my feet so I bought Pre-suasion. I had heard from several people already before that how good the book was, but you know how some people are - quick to dish out the hyperbole.
In retrospect everyone who told me how good the book was undersold it. It's not just good. It's not even great. It, to me, is the evolution of Influence. I haven't even read the whole thing yet and I think it might already be my new favorite book on persuasion. I can only imagine the untold number of success stories that are come from this book.
To think, a retired professor was able to write something so impactful to business that it surpassed all these books that actual successful businessmen and marketers put out. Hey, I'll take it. This is not an optional read if you're in business or want to be in business. If you go into any category, niche or field and you run up against a competitor who has read and practices presuasion and you don't... I can't understate how much of a disadvantage you'll be at.
Pre-suasion? Simply incredible.
Top reviews from other countries
In Pre-Suasion, Cialdini outlines his research into the pre-suasive impact that environmental, verbal and emotional stimulus can have on people's decision making and does so in a way intended to be heuristically instructive to the reader, stead of merely stating the evidence of studies as was the case with 'Influence'.
The book presents much knowledge to glean and manages to be almost non-chalant toward the gravitas of some of the ideas presented within it, the lessons that marketers and advertisers could learn from reading this are seemingly endless, and yet the book remains perfectly readable to the lay-person and grounded in jargon-free language.
My only criticism is that I would have liked, considering the book is aimed at educating, sections encouraging the reader to think for themselves about how (based on prior information) they would attempt to create pre-suasive environments in order to promote ideas/products/behaviours. As trying to absorb and remember the methods and outcomes of huge studies without repetition and practice is quite difficult, I personally find.
I have took the screenshot of the thickness of those pages that I found only on this book. So basically author has tried to sell a average quality low content to more pages and when you buy this book you will get a feeling of being a fool . I am not saying this book is not worthy but only saying that this could be get free online for should be priced 100-150 bucks not more than that.