Buy new:
$13.99
FREE delivery: Wednesday, Feb 14 on orders over $35.00 shipped by Amazon.
Ships from: Amazon.com
Sold by: Amazon.com
List Price: $19.99 Details

The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product's prevailing market price.
Learn more
Save: $6.00 (30%)
Get Fast, Free Shipping with Amazon Prime FREE Returns
Return this item for free
  • Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges
  • Learn more about free returns.
FREE delivery Wednesday, February 14 on orders shipped by Amazon over $35. Order within 3 hrs 1 min
In Stock
$$13.99 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$13.99
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Get Fast, Free Shipping with Amazon Prime
FREE delivery Friday, February 16 on orders shipped by Amazon over $35
Used: Acceptable | Details
Sold by The BAP Goods
Condition: Used: Acceptable
Comment: The item is fairly worn but still readable. The book may have some cosmetic wear like creased spine, cover, scratches, curled corners, folded pages, sunburn, stains, water damage, bent, torn, damaged binding, dent. The dust jacket if present, may be marked, and have considerable heavy wear. The book might be ex-library copy, and may have the markings and stickers associated from the library - The book may have considerable highlights, notes, underlined pages but the text is legible
Access codes and supplements are not guaranteed with used items.
Other Sellers on Amazon
Added
$13.99
FREE Shipping
Get free shipping
Free shipping within the U.S. when you order $35.00 of eligible items shipped by Amazon.
Or get faster shipping on this item starting at $5.99 . (Prices may vary for AK and HI.)
Learn more about free shipping
on orders over $35.00 shipped by Amazon.
Sold by: The Hope Exchange
Sold by: The Hope Exchange
(74 ratings)
72% positive over last 12 months
Only 1 left in stock - order soon.
Shipping rates and Return policy
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Something went wrong. Please try your request again later.

Pre-Suasion: A Revolutionary Way to Influence and Persuade Paperback – June 5, 2018

4.5 4.5 out of 5 stars 3,176 ratings

on 1 when you buy 2 Shop items
{"desktop_buybox_group_1":[{"displayPrice":"$13.99","priceAmount":13.99,"currencySymbol":"$","integerValue":"13","decimalSeparator":".","fractionalValue":"99","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"lEI0sxAQrDa339A%2F2iHx60np7uQQYR5SMgHLL%2FUWNs409LW6CbBlLzvrWeRC8WjYIoSzLz44cFc2XH%2Buk7X3ScG3i0jMGnm7V7uYH2BNGex1gYbaM6GeFrqlRlfU9t77rrPO0Em71Z86gSDNaWtLZQ%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$12.50","priceAmount":12.50,"currencySymbol":"$","integerValue":"12","decimalSeparator":".","fractionalValue":"50","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"lEI0sxAQrDa339A%2F2iHx60np7uQQYR5SCm3S1CI%2F%2FZpKQCsa3XdN%2FxVeAw6D7bZRI4YZ6E7z8P3zZ6vVxIQV1tAK7FikDpIxv84POZTX%2BxCpAkcrRgHUlGIAuK09vfN8XlDPMJrG5mcB%2BB9mb1FBx7QwOw1f7dVdpIdZKDpTtiK4K5mCTwVZm89sqJejYOEf","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his
Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

Named a “Best Business Books of 2016” by the
Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (
Forbes).

Review

"The great social psychologist RobertCialdini has written another timeless and indispensable book about thepsychology of influence. I'll be recommending it for years and years."– Amy Cuddy, author of Presence

"Extends the science of persuasion in several important ways....an essential tool for anyone serious about science-based business strategies.
Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson."—Forbes

"An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again."—
Adam Grant, professor of Management and Psychology at the Wharton School, and author of Originals and Give and Take

"Digging down into how people make decisions at a primitive level is the specialty of author Robert Cialdini, a guru to salesmen and marketers since the publication of his 1984 book
Influence. In his new book Pre-Suasion: A Revolutionary Way to Influence and Persuade, he returns with more tips about how to slither your way into people’s minds and rearrange what you find there.”—New York Post

"No psychologist’s research has been used more often or successfully than that of Robert Cialdini, who literally “wrote the book” on influence. Now, he’s done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini—authoritative, original, and immediately practical."—
Richard H. Thaler, Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at The University of Chicago Booth School of Business, co-author of Nudge, and author of Misbehaving

"Robert Cialdini's
Influence is, by a wide margin, the book that I recommend most often. Pre-Suasion may be even more shockingly insightful."—Chip Heath, Professor of Organizational Behavior at Stanford Graduate School of Business, and co-author of Switch and Made to Stick

"[
Pre-Suasion] is sure to be an important contribution to the fields of social psychology and behavioral economics...detailed, readable, and fascinating, this book may cause the reader to wonder whether unbiased decisions are possible."Publishers Weekly

“A fascinating and engaging glimpse into the world of persuasion, and it’s a lot more pervasive and evanescent than we might think.”—
BizEd

"Books employing social science are very popular these days, but so are books on workplace culture.
Pre-Suasion reminds us that there is a connection between the two, that using insights from behavioral science and social psychology can yield huge dividends if used accordingly and ethically."—800CEOREAD

“Exhaustively reviews the research not on how to influence others but on how to make people ready to be influenced….chapter after chapter piles on the experimental evidence from the field and the lab….Scholars, teachers and researchers will find the endnotes invaluable, because here, with his usual clarity and charm, Mr. Cialdini addresses academic concerns—such as the debate about the persistence and strength of change that can be produced in a brief lab study or field intervention—and explains many studies in detail, with more anecdotes to illustrate them….the overall message of this book is compelling.”
—The Wall Street Journal

"Fascinating and useful read. An instant classic."
—Michael Mauboussin

"Robert Cialdini is perhaps the foremost expert on effective persuasion....Cialdini’ s latest book, Pre-Suasion, builds on that work, arguing that the best persuaders aren’t merely eloquent charmers with well- crafted, finely tuned arguments; they’re also creative preparers who focus on finding the best ways to launch their offers and ideas....The book provides a vast catalogue of research and techniques, many of them marketing related."
HARVARD BUSINESS REVIEW

“Best Sales and Marketing Book of 2016.”
—Geoffrey James, Inc.com

About the Author

Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini’s books ethically and effectively.

Excerpt. © Reprinted by permission. All rights reserved.

Pre-Suasion

The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now

Frequently bought together

$13.99
Get it as soon as Wednesday, Feb 14
In Stock
Ships from and sold by Amazon.com.
+
$21.73
Get it as soon as Wednesday, Feb 14
In Stock
Ships from and sold by Amazon.com.
+
$14.39
Get it as soon as Thursday, Feb 15
In Stock
Ships from and sold by Amazon.com.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
Choose items to buy together.
Popular Highlights in this book

Product details

  • Publisher ‏ : ‎ Simon & Schuster; Reprint edition (June 5, 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 1501109804
  • ISBN-13 ‏ : ‎ 978-1501109805
  • Item Weight ‏ : ‎ 12.2 ounces
  • Dimensions ‏ : ‎ 5.5 x 1 x 8.38 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 3,176 ratings

Important information

To report an issue with this product or seller, click here.

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Dr. Robert Cialdini, thought leader in the field of Influence, has spent his entire career conducting, testing, analyzing, and publishing peer-reviewed scientific research on what causes people to say “Yes” to requests. The results of his research, his ensuing articles, and his New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.

Robert Cialdini’s books, including his New York Times Bestselling Influence and Pre-Suasion, have sold more than seven-million copies in 44 different languages.

Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. As a keynote speaker, Dr. Cialdini has earned a world-wide reputation for his ability to translate the science through valuable and memorable stories. These on-stage stories are both dramatic and indelible leading to long-term applications. Because of all of this, he is frequently regarded as “The Godfather of Influence”.

Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini received his PhD from University of North Carolina and post doctoral training from Columbia University. He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland and University of Basil in Switzerland. He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.

Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Principles of Persuasion have become a cornerstone for any organization serious about effectively and ethically increasing their influence.

In acknowledgement of his outstanding research achievements and important contributions to world knowledge , Dr. Cialdini has been elected to the American Academy of Arts & Sciences and the National Academy of Sciences.

As a keynote speaker, Dr. Cialdini has earned a world-wide reputation for his ability to translate the science through valuable and memorable stories. These on-stage stories are both dramatic and indelible leading to long-term applications.

Because of all of this, Robert Cialdini is frequently regarded as “The Godfather of Influence”.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
3,176 global ratings
Great minds think alike!
5 Stars
Great minds think alike!
Dr. Cialdini uses many of the ideas of which I've included in my blog! Great minds think alike! I wrote about choosing words carefully, gaining fascination affects (getting and keeping attention), and my whistle experiment is surely worthy of a pre-suasion technique. I was able to bargain in Mexico just by whistling! If you'd like to learn more then go to: anglesofpersuasion.wordpress.comYou can find out about story-telling and the campaign success of the ALS ice bucket challenge! Learn the power of clichés.
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Reviewed in the United States on May 26, 2018
16 people found this helpful
Report
Reviewed in the United States on January 23, 2024
Reviewed in the United States on July 7, 2017
14 people found this helpful
Report

Top reviews from other countries

Translate all reviews to English
Sandra Chavez
5.0 out of 5 stars La disponibilidad de productos y la seguridad de mi compra
Reviewed in Mexico on January 25, 2022
Nila
5.0 out of 5 stars Wonderful lecture
Reviewed in Germany on December 30, 2023
Benjamin Maffé
5.0 out of 5 stars Masterclass
Reviewed in France on October 14, 2023
Uf
5.0 out of 5 stars A worth reading classic
Reviewed in Spain on April 24, 2023
F Heusinkveld
5.0 out of 5 stars Must read for all the fans of Influence
Reviewed in the United Kingdom on January 17, 2023
One person found this helpful
Report