Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
Precision Marketing: Maximizing Revenue Through Relevance Paperback – June 15, 2012
|New from||Used from|
Excel 2016 For Dummies Video Training
Discover what Excel can do for you with self-paced video lessons from For Dummies. Learn more.
Frequently Bought Together
Customers Who Bought This Item Also Bought
"Today's marketers can't survive without developing valuable, compelling and relevant content to customers at the right time. Precision Marketing uses some of the best research on the planet to show you why, and how, to leverage the right information to substantially grow your business. Read this book...then give it your CEO. " --Joe Pulizzi, Founder, Content Marketing Institute
"If you read only one book on marketing this year, Precision Marketing stands alone as the obvious choice." --Aaron Harber, CEO, American Research Corporation
"Are you simply creating marketing campaigns to satisfy your own ego? That's what most companies do, even though highly sophisticated tools exist to help you reach individual buyers directly with information they appreciate. Precision Marketing is your guide to creating relevance to your buyers and driving success for your business." --David Meerman Scott, bestselling author of The New Rules of Marketing & PR
"Powerful! This book is a real-world account of becoming a social business through the use of data to drive customer engagement. Read this book if you are a business leader who wants to be set apart and deliver improved results." --Sandy Carter, Vice President - Social Business Evangelism, IBM
"Marketers run the gauntlet of business every day. Saddle up; it's time for change! Precision Marketing is a great read!" --Jeffrey Hayzlett, bestselling author of The Mirror Test and
Running the Gauntlet
Sales and marketing leaders, managers and professionals; c-suite level executives; marketing consultants
Top Customer Reviews
Only other fault I had with the book was the sky-high level approach it took towards the ideas. Did not spend much time digging into details.
It's all about relevance, says this book again and again, hammering home the need for marketers to step outside their neat packaged traditional marketing tools and find real connections with their customer base. What's truly great about this book is that it's not a sales pitch. Their detailed examples backed by solid facts and case study breakdowns of true success stories in today's marketing world provide the would be and/or seasoned marketer with the necessary tools to create a marketing program that will speak to customers on a personal level, making the company and/or brand not just relevant but a must have.
In a global world where much of the population suffers from information overload and as a result has the attention span of a small child, marketers have an uphill battle to truly differentiate their offerings. This book, chock full of real-world examples and strategies for re-inventing an entire marketing program from scratch can help today's marketers fight and win that battle. And this book is not just a tool for marketing. Anyone in the business world that is looking to improve their connections to their customer base would benefit from the tips recommended in this book. For marketing and business professionals alike, Precision Marketing is a book well worth looking into.
In addition to being well-written and an easy read, I appreciated how well-organized and consistently structured each chapter was - headings made information more easily digestible, each chapter begins with learning objectives and ends with "key takeaway messages", and there are an abundance of useful charts and illustrations. A great example of this is Chapter 7, which features a case study on an unnamed "large cable provider" (there are several of these anonymous case studies, but their content trumps the need to identify exactly who's being referred to).Read more ›
Most Recent Customer Reviews
Outstanding book, Sandra and company crushed it for us marketing technologists!Published 22 months ago by RS
Easy to read, actionable insights, very useful if you want to build a web business. Helped me take my business to the next level...Published on January 7, 2014 by jkatz1234456
Precision Marketing is a great book that offers insight on how companies can more effectively use the customer data that they collect to build more relevant -- and meaningful --... Read morePublished on November 2, 2012 by Nancy Arter
This is a book all marketers should read to understand why and how data driven marketing is so critical in the age of relevance. Read morePublished on October 15, 2012 by Bernard Borges
Resarch, research, research. Analyze, strategize. Easier said than done but brought together beautifully in this highly readable book. Read morePublished on October 7, 2012 by Amazon customer
Precision Marketing by Sandra Zoratti and Lee Gallagher is as precise as its title. Direct, to the point yet, filed with illustrative examples, Precision Marketing gives the... Read morePublished on July 29, 2012 by Will Murray
The mind of the modern consumer can sophisticated and complex. This book delivers great insight about how to reach them through
relevance. Read more
This book doesn't just talk the talk, it SHOWS you how it can and should be done. There are too many books out there that are just theory on how you "might" reach your goals, but... Read morePublished on July 16, 2012 by E. Miller