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The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market And Staying On Top Paperback – April 8, 2014
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"Gaudet's book forces you to look at opportunities for growing your business that most entrepreneurs completely miss. It leaves you full of 'aha!' moments and equips you with ideas and strategies for leading your market using a little-known formula proven to build great companies. Timely, thought provoking, and penetrating - every serious entrepreneur should own a copy of The Predictable Profits Playbook." --Scott Gerber, author of "Never Get a 'Real' Job" and founder of the YEC
"The Predictable Profits Playbook delivers something that I have found to be a rarity in the modern business book library. Charles Gaudet not only inspires, but also follows through with tactical blueprints for success - from learning how to position your company as the obvious choice, getting premium pricing, to strategies for getting more sales. If you want to grow your business, read this book!!" --Ryan Paugh, Co-Founder of Brazen Careerist & the YEC
"This is a great read for anyone looking to clarify how to grow their revenue. It s a fresh look at sales and marketing that will generate new and helpful ideas that can immediately be applied to any business." --Kevin Hallenbeck, Principal of Sandler Training
About the Author
Charles E. Gaudet II is the CEO of Predictable Profits, a leading marketing, coaching, and consulting company specializing in helping small businesses grow and become leaders in their markets.
Charlie has been an entrepreneur since the young age of four when he sold artwork to his neighbors. Year after year, his entrepreneurial journey gained traction. His business ventures ranged from establishing a bathroom tollbooth at his parents home (which they shockingly agreed to play along with) to creating an angel-financed pet health insurance company (which was nominated One of the "Nation's Best Seed-Stage Companies" by accounting giant Ernst & Young) to a multimillion-dollar real estate development company and many others.
Today, Charlie's advice has appeared in media throughout the world including Fox Business, Inc., Forbes, and Business Insider, plus he has spoken to both domestic and international audiences. He was selected as one of The American Genius Beat's "Top 50 Influencers". On occasion, his kids even take his advice.
Charlie is a three-time wrestling state champion, an avid CrossFit athlete and competitor, and a wake boarder. To feed his ravenous appetite for quality entrepreneurial and personal achievement information, he has invested more than $500,000 studying thought-leaders, billionaires, multimillionaires, entrepreneurs, celebrities, and leaders of all types.
A member of the Young Entrepreneur's Council and an alumnus of Babson College, he lives in Portsmouth, New Hampshire, with his wife, three children, and their 120-pound lap dog.
Nobody has ever called Charlie ordinary.
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Top Customer Reviews
But this book is the best I've seen from Charles. He should be very proud of what he has accomplished.
The single most valuable take away bite for me was the "Value proposition." I put it to use today!
Next, the many, many, concrete, real life, examples of what others have done will be able to be mined for their value, and returned to again and again.
After reading thes book many will never, ever, ever, ever, compete on the basis of price. And Charles explains why in detail.
Charles might shock you with his posting titled: "The Dangers of Being 'Good' (and why it's okay to sleep with your customers!)"
Before you run off with the wrong idea here's Charles' explanation:
"That's right!--I sleep with every one of my customers. I go to bed with men/women--hey, I don't discriminate--and I suggest you do as well.
I go to bed with every one of my cusomers on my mind and ask myself: 'What can I do to provide my customers with a greater benefit and advantage to help them get closer to the ultimate result they are after?' "
Highly Recommended! The best book on the subject in a long time, and I've read quite a few.
Charles shares a number of concepts, backs them up with how real companies use these concepts, and then walks you through the exercises.
I'm writing this review as I go through the first 50 pages of his book, and go through some of his approach to creating a value proposition. In the Predictable Profits lingo, the "Unique Advantage Proposition".
While he shares processes that could be far more hyped, his real world examples allow you to get over the "hump" of trusting yet another "expert".
I highly recommend the Predictable Profits playbook, and that you implement it in your business.
This is an excellent instructional book that’s worth every penny! Craig Simpson, Simpson Direct, Inc.
The book is very much in the vein of other classic marketing works from people such as Dan Kennedy, Jay Abraham and Gary Halbert. But Charles positions himself uniquely with his consistent emphasis on as he puts it "helping your customer to achieve the ultimate result". Its clear that he believes business needs to have a purpose in order to be termed truly successful.
Some of the key takeaways for me where the importance of a developing a multi-channel approach to marketing and not relying on just email or direct mail but rather combining the two to maximize sales.
Charles also stresses the importance of establishing yourself as the go-to person in your niche by becoming a market leader. He gives clear blueprint of how you can get media attention for you and your business.
Charles Gaudet is a marketer who "walk the walk" and doesn't just "talk the talk". As you will see when you pick up a copy of his book he has produced some impressive results for his own businesses and for the clients that he works with. I recommend any entrepreneur, offline or on, to do themselves a favor and get a copy of Charles playbook.
Finding and serving your niche • When to say “no” • Identifying Your “Unique Advantage Point” • Getting the message out via Social Media, a blog and/or a book • The secrets of branding, direct marketing, publicity, P.R. and promotion • Strategies for pricing (and raising prices) • Creating long-term customer relationships • And ultimately becoming dominant in your field.
Thirty years ago I started a niche business and sold it. It is still generating revenue today. If I had had Charles Gaudet as my guide way back then I would be very rich today. Don’t miss this.
I come from a Service industry background, and all of the hard lessons that we had to learn about product, positioning, and promotions is clearly articulated in this one easy paperback..... on driving value and solutions for your customer, ultimately creating that elusive margin. This "Playbook" is the state of the art in today's economy. Bravo, Charlie!