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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by [Dan Ariely]
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Kindle Edition

4.6 out of 5 stars 2,840 ratings

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Editorial Reviews

Review

“This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!”

From Publishers Weekly

Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy. Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the paperback edition.

Product details

  • File Size : 971 KB
  • Publication Date : June 6, 2009
  • Word Wise : Enabled
  • Publisher : HarperCollins e-books; Revised and Expanded ed. edition (June 6, 2009)
  • Print Length : 371 pages
  • Language: : English
  • ASIN : B002C949KE
  • X-Ray : Enabled
  • Enhanced Typesetting : Enabled
  • Text-to-Speech : Enabled
  • Lending : Not Enabled
  • Customer Reviews:
    4.6 out of 5 stars 2,840 ratings

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4.6 out of 5 stars
4.6 out of 5
2,840 global ratings
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Reviewed in the United States on October 5, 2016
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Alok Kejriwal
5.0 out of 5 stars Just get this book. That's it.
Reviewed in India on August 11, 2019
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Susan Stepney
5.0 out of 5 stars Several of the examples will be useful to help avoid faulty reasoning in certain cases
Reviewed in the United Kingdom on January 1, 2019
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Nick Michelioudakis
5.0 out of 5 stars A Review - for Educators
Reviewed in the United Kingdom on July 14, 2016
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Tony James Slater
5.0 out of 5 stars Brain-exploding potential!
Reviewed in the United Kingdom on July 17, 2015
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Luke
4.0 out of 5 stars Makes you (the consumer) feel somewhat foolish for falling for the marketing tricks
Reviewed in the United Kingdom on February 21, 2017
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