Kindle Price: $11.49

Save $4.50 (28%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by [Ariely, Dan]
Kindle App Ad

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Kindle Edition

4.4 out of 5 stars 1,132 customer reviews

See all 37 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
$11.49

Length: 382 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Matchbook Price: $2.99 What's this?
For thousands of qualifying books, your past, present, and future print-edition purchases now lets you buy the Kindle edition for $2.99 or less. (Textbooks available for $9.99 or less.)
  • Thousands of books are eligible, including current and former best sellers.
  • Look for the Kindle MatchBook icon on print and Kindle book detail pages of qualifying books. You can also see more Kindle MatchBook titles here or look up all of your Kindle MatchBook titles here.
  • Read the Kindle edition on any Kindle device or with a free Kindle Reading App.
  • Print edition must be purchased new and sold by Amazon.com.
  • Gifting of the Kindle edition at the Kindle MatchBook price is not available.
Learn more about Kindle MatchBook.

Buxfer: Online money management software
Spend wiser. Live beter. Make better spending decisions with Buxfer. Try it FREE
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.


Editorial Reviews

From Publishers Weekly

Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy. Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!”

Product details

  • File Size: 1366 KB
  • Print Length: 382 pages
  • Publisher: HarperCollins e-books; 1 Exp Rev edition (June 6, 2009)
  • Publication Date: June 23, 2009
  • Sold by: HarperCollins Publishers
  • Language: English
  • ASIN: B002C949KE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #18,666 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer reviews

Rated by customers interested in
History
3.6 out of 5 stars
3.6 out of 5 stars

Top customer reviews

on March 7, 2017
Format: Paperback|Verified Purchase
11 comment| 27 people found this helpful. Was this review helpful to you?YesNoReport abuse
on May 5, 2015
Format: Kindle Edition|Verified Purchase
0Comment| 12 people found this helpful. Was this review helpful to you?YesNoReport abuse
on October 5, 2016
Format: Paperback|Verified Purchase
0Comment| 3 people found this helpful. Was this review helpful to you?YesNoReport abuse

Most recent customer reviews

Set up an Amazon Giveaway

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions