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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Paperback – Illustrated, April 27, 2010
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“Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on.” (New York Times Book Review)
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“A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray.” (Time magazine)
“In creative ways, author Dan Ariely puts rationality to the test. . . . New experiments and optimistic ideas tumble out of him, like water from a fountain.” (Boston Globe)
“An entertaining tour of the many ways people act against their best interests, drawing on Ariely’s own ingeniously designed experiments. . . . Personal and accessible.” (BusinessWeek)
“Ariely’s book addresses some weighty issues . . . with an unexpected dash of humor.” (Entertainment Weekly)
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“A taxonomy of financial folly.” (The New Yorker)
From the Back Cover
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
- Item Weight : 10.1 ounces
- Paperback : 380 pages
- ISBN-10 : 9780061353246
- ISBN-13 : 978-0061353246
- Publisher : Harper Perennial; Revised and Expanded ed. Edition (April 27, 2010)
- Product Dimensions : 5.31 x 0.86 x 8 inches
- Language: : English
- ASIN : 0061353248
- Best Sellers Rank: #6,833 in Books (See Top 100 in Books)
- Customer Reviews: