<Embed>
List Price: $17.99
Save: $3.10 (17%)
FREE Shipping on your first order. Details
Arrives: Tuesday, Oct 6
Fastest delivery: Thursday, Oct 1 Details
In Stock.
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app. Want to listen? Try Audible.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from Amazon.com
Sold by Amazon.com
Ships from
Amazon.com

Sold by
Amazon.com

Return policy: Returnable within 30 days of receipt
In most cases, items shipped from Amazon.com may be returned for a full refund.
FREE Shipping on your first order. Details
Condition: Used: Good

Other Sellers on Amazon
Add to Cart
$15.29
+ Free Shipping
Sold by: Fifty Third Street Books
Add to Cart
$17.50
+ Free Shipping
Sold by: bargainbookstores-
Add to Cart
$17.78
+ Free Shipping
Sold by: Book Depository US
Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Author

Something went wrong. Please try your request again later.


Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Paperback – Illustrated, April 27, 2010

4.6 out of 5 stars 2,668 ratings

See all formats and editions Hide other formats and editions
Price
New from Used from
Kindle
Paperback, Illustrated, April 27, 2010
$14.89
$10.89 $2.94
Great on Kindle
Great Experience. Great Value.
iphone with kindle app
Putting our best book forward
Each Great on Kindle book offers a great reading experience, at a better value than print to keep your wallet happy.

Explore your book, then jump right back to where you left off with Page Flip.

View high quality images that let you zoom in to take a closer look.

Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.

Discover additional details about the events, people, and places in your book, with Wikipedia integration.

Ask Alexa to read your book with Audible integration or text-to-speech.

Get the free Kindle app: Link to the kindle app page Link to the kindle app page
Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.

Amazon First Reads | Editors' picks at exclusive prices
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Frequently bought together

  • Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
  • +
  • Thinking, Fast and Slow
  • +
  • Nudge: Improving Decisions About Health, Wealth, and Happiness
Total price: $35.17
Buy the selected items together

Special offers and product promotions

Editorial Reviews

Review

“This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!” (Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable)

“Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on.” (New York Times Book Review)

“Surprisingly entertaining. . . . Easy to read. . . . Ariely’s book makes economics and the strange happenings of the human mind fun.” (USA Today)

“A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray.” (Time magazine)

“In creative ways, author Dan Ariely puts rationality to the test. . . . New experiments and optimistic ideas tumble out of him, like water from a fountain.” (Boston Globe)

“An entertaining tour of the many ways people act against their best interests, drawing on Ariely’s own ingeniously designed experiments. . . . Personal and accessible.” (BusinessWeek)

“Ariely’s book addresses some weighty issues . . . with an unexpected dash of humor.” (Entertainment Weekly)

“Inventive. . . . An accessible account. . . . Ariely is a more than capable storyteller . . . If only more researchers could write like this, the world would be a better place.” (Financial Times)

“Ariely’s intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read.” (Publishers Weekly)

“A taxonomy of financial folly.” (The New Yorker)

From the Back Cover

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.


Product details

  • Item Weight : 10.1 ounces
  • Paperback : 380 pages
  • ISBN-10 : 9780061353246
  • ISBN-13 : 978-0061353246
  • Publisher : Harper Perennial; Revised and Expanded ed. Edition (April 27, 2010)
  • Product Dimensions : 5.31 x 0.86 x 8 inches
  • Language: : English
  • ASIN : 0061353248
  • Customer Reviews:
    4.6 out of 5 stars 2,668 ratings
Pages with related products. See and discover other items: control theory, brand marketing, 2008 financial crisis, from the new world, retail business, behavioral finance