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Predicting the Next President: The Keys to the White House Paperback – August 7, 2020
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In the days after Donald Trump’s unexpected victory on election night 2016, The New York Times, CNN, and other leading media outlets reached out to one of the few pundits who had correctly predicted the outcome, Allan J. Lichtman. While many election forecasters base their findings exclusively on public opinion polls, Lichtman looks at the underlying fundamentals that have driven every presidential election since 1860. Using his 13 historical factors or “keys” (four political, seven performance, and two personality), that determine the outcome of presidential elections, Lichtman had been predicting Trump’s win since September 2016. In the updated 2020 edition of this classic text, Lichtman applies the keys to every presidential election since 1860 and shows readers the current state of the 2020 race. In doing so, he dispels much of the mystery behind electoral politics and challenges many traditional assumptions. An indispensable resource for political junkies!
- Print length240 pages
- LanguageEnglish
- PublisherRowman & Littlefield Publishers
- Publication dateAugust 7, 2020
- Dimensions6.1 x 0.72 x 9.1 inches
- ISBN-10153814865X
- ISBN-13978-1538148655
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Editorial Reviews
Review
Thisintriguing study offers a radical system for determining in advance the winners of American presidential elections, a system integrating historical analysis and mathematical pattern-recognition methods.
― Publishers WeeklyOfthe hundreds of books written about presidential elections, one of the best is Allan J. Lichtman's The Keys to the White House.
― Roll CallAnimportant reminder to all of us, professional political analysts and interested citizens and observers alike, that fundamentals matter. Presidential elections are not personality contests or astrological events. Rational forces drive presidential election outcomes and nobody does a better job of making that case than Lichtman does.
-- Charlie Cook, editor, The Cook Political Report, political analyst, National Journal and NBC NewsReview
This intriguing study offers a radical system for determining in advance the winners of American presidential elections, a system integrating historical analysis and mathematical pattern-recognition methods.
― Publishers WeeklyOf the hundreds of books written about presidential elections, one of the best is Allan J. Lichtman's The Keys to the White House.
― Roll CallAn important reminder to all of us, professional political analysts and interested citizens and observers alike, that fundamentals matter. Presidential elections are not personality contests or astrological events. Rational forces drive presidential election outcomes and nobody does a better job of making that case than Lichtman does.
-- Charlie Cook, editor, The Cook Political Report, political analyst, National Journal and NBC NewsAbout the Author
Allan J. Lichtman teaches history at American University in Washington, D.C. He is a regular political analyst for CNN Headline News and also provides political commentary for national networks and newspapers. He is the author of White Protestant Nation: The Rise of the American Conservative Movement.
He has published more than one hundred scholarly and popular articles that have appeared in such
journals and newspapers as the American Historical Review, Proceedings of the National Academy of Sciences, New Republic, Washington Monthly, New York Times, Washington Post, Christian Science Monitor, and Los Angeles Times.
Product details
- Publisher : Rowman & Littlefield Publishers; 2020th edition (August 7, 2020)
- Language : English
- Paperback : 240 pages
- ISBN-10 : 153814865X
- ISBN-13 : 978-1538148655
- Item Weight : 12.8 ounces
- Dimensions : 6.1 x 0.72 x 9.1 inches
- Best Sellers Rank: #740,343 in Books (See Top 100 in Books)
- #785 in Elections
- #927 in United States Executive Government
- #10,401 in Specific Topics in Politics & Government
- Customer Reviews:
About the author

Allan J. Lichtman received his PhD from Harvard University in 1973 and is currently
Distinguished Professor of History at American University in Washington, D.C. He specializes
in American political history and the presidency. Dr. Lichtman has authored or co-authored nine
books, and hundreds of scholarly and popular articles. His latest book is The Case for
Impeachment (Dey Street books, 2017), was an independent book store best seller, an
Amazon.com bestseller in several academic categories, and a Newsweek, best new book release.
Dr. Lichtman’s book FDR and the Jews (Harvard, 2013, with Richard Breitman), won
the National Jewish Book Award in American Jewish History. It was a 2013 New York Times
editor’s choice, and a finalist for the Los Angeles Times Book Prize in History. His book, White
Protestant Nation: The Rise of the American Conservative Movement (Grove/Atlantic 2008), was
a finalist for the National Book Critics Circle Award in non-fiction. The Teaching Company
produced his video lectures on Great Presidents as part of their “Great Courses” series.
Dr. Lichtman is the co-developer of the Keys system that has successfully predicted the
outcome of every presidential election since 1984. In September 2016, he defied the
conventional wisdom to predict the election of Donald Trump. In early 2016, Rowman &
Littlefield published the sixth edition of his Keys book series, Predicting the Next President: The
Keys to the White House 2016.
Dr. Lichtman has lectured extensively in the United States and abroad. He has provided
commentary for all major television and radio outlets and is regularly quoted by leading
newspapers and magazines worldwide. He has served as an expert witness in more than 90
federal civil rights cases, including recent landmark cases challenging restrictive voting laws in
North Carolina and Texas. As an expert for the U. S. Commission on Civil Rights Dr. Lichtman
discovered that the outcome of the 2000 presidential election turned on the vast disparity in rates
at which officials rejected ballots cast by blacks and whites in Florida. Dr. Lichtman received the
American University Scholar/Teacher of the year award for 1992-3, the University’s highest
academic honor.
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Top reviews from the United States
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Something went very wrong in updating this book for the 2020 edition. It’s quite clear, in fact, that this is the 2012 edition with a foreword and a 2020 prediction tacked onto it. This means it discusses the 2012 election as if it hadn’t happened yet, and does not contain the 2016 prediction, which is Allan Lichtman’s main claim to fame, his model being virtually unique in correctly predicting that disaster.
Some inconsistencies within the book make me suspect they did intend to include the prediction from the 2016 edition (e.g certain page headers refer to “The Obama Legacy Repudiated”), but someone somewhere dropped the ball.
As for the content of the book, the 2020 prediction is no such thing, since a) the author states he is not sure whether enough keys have fallen to lose Trump the election, and b) he states that he doubts his model’s validity given the electoral disruptions due to COVID, Putin and Trump. He has since become confident enough to retract (a) on social media, but this book was evidently rushed to the presses before he reached that conclusion.
Furthermore, the author does not adequately address a serious methodological problem: his model was created to predict the popular vote, but in 2016 it correctly predicted only the electoral college result. His response was to redefine the model as predicting only the electoral college vote, with only a perfunctory gesture at an explanation as to how a model that was built and employed to predict one variable is suddenly applied to a different variable without adjusting the model itself in any way.
Other than that the book is very interesting. It offers a compelling, counterintuitive, empirically-based and pellucid analysis of how American presidential elections are decided. The main idea can be summed up as “it’s the performance, stupid!” or “damn the campaigns!” What lends depth to this seemingly simplistic premise is the statistical and historical rigor with which it is applied. If Dr. Lichtman were to unbotch this mess I would give it five stars.
Top reviews from other countries
As the book has had a new edition since the 1980s, it is noticable that it mentions that only one president has been impeached by the House, despite this happening to both Andrew Johnson and Bill Clinton (as well as Donald Trump).
Despite the final chapter ending with a 2020 prediction, it also completely ignores 2016 with the commentary ending with the 2012 Election.
Despite this, it provides a good history of presidential elections.







