Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips First Edition

4.8 out of 5 stars 8 ratings
ISBN-13: 978-1941688441
ISBN-10: 1941688446
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Frequently bought together

  • Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips
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Editorial Reviews

Review

However belatedly, we've absorbed the new truth: in business, size no longer delivers security. Irrespective of sector, digital innovation can make the mightiest quake. Speed beats scale, but speed alone is not enough. Major companies seeking a pilot to help guide them through the new turbulence will find this book of immeasurable value. --Sir Martin Sorrell, CEO, WPP

The future of innovation is all about connectivity. The largest brands connecting with startups, creating a flywheel of energy. I can't think of a single person more uniquely qualified to connect the dots and layout the playbook for making it happen. Others have written the book on theory, Dave applies over a decade of real world experiences and stories that truly bring the concepts to life. --Tim Kopp, Partner, Hyde Park Venture Partners & Former CMO, Exact Target

Few people can meaningfully speak of both the entrepreneur's universe and the Fortune 50. Dave Knox's unique background in these two worlds gives him a perspective like no other. In Predicting the Turn, Knox lays out brilliant-but-simple strategies for how large companies can meet their industries' inevitable disruption head on. Through real-world examples of technology impacting even the most traditional organizations, he shows how the startups, software, and social changes these companies fear might just be their salvation. --Pete Blackshaw, Global Head of Digital & Social Media, Nestlé

From the Inside Flap

"Brilliant-but-simple strategies for how companies can meet their industries' inevitable disruption head-on" Pete Blackshaw, global head of digital and social media, Nestle

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