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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by [Eric Siegel]
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Kindle Edition

4.1 out of 5 stars 243 ratings

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Editorial Reviews

About the Author

ERIC SIEGEL, PhD, is a leading consultant and former Columbia University professor who makes machine learning understandable and captivating. He is the founder of the long-running Predictive Analytics World and the Deep Learning World conference series, which have served more than 17,000 attendees since 2009, the instructor of the end-to-end, business-oriented Coursera specialization "Machine learning for Everyone", a popular speaker who's been commissioned for more than 100 keynote addresses, and executive editor of The Machine Learning Times. He authored the bestselling Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, which has been used in courses at more than 35 universities, and he won teaching awards when he was a professor at Columbia University, where he sang educational songs to his students. Eric also publishes op-eds on analytics and social justice. Follow him at @predictanalytic.

From the Inside Flap

TRANSLATED INTO 9 LANGUAGES USED IN COURSES AT MORE THAN 30 UNIVERSITIES

In this rich, fascinating—and surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.

Trendsetters like Chase, Facebook, Google, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior—including yours.

Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections.

"What Nate Silver did for poker and politics, this does for everything else."
—David Leinweber, author of Nerds on Wall Street

"The Freakonomics of big data."
—Stein Kretsinger, founding executive, Advertising.com

"A deeply informative dive into a topic that is critical to virtually every sector of business today."
Geoffrey Moore, author of Crossing the Chasm

"Moneyball for business, government, and healthcare."
—Jim Sterne, founder, eMetrics Summit

Learn more: www.ThePredictionBook.com

--This text refers to an alternate kindle_edition edition.

Product details

  • File Size : 7438 KB
  • Print Length : 356 pages
  • Word Wise : Enabled
  • Publication Date : January 12, 2016
  • Publisher : Wiley; 2nd Edition (January 12, 2016)
  • ASIN : B019HR9X4U
  • Enhanced Typesetting : Enabled
  • Language: : English
  • X-Ray : Enabled
  • Text-to-Speech : Enabled
  • Lending : Enabled
  • Customer Reviews:
    4.1 out of 5 stars 243 ratings