|Print List Price:||$24.00|
Save $10.00 (42%)
JOHN WILEY AND SONS INC
Price set by seller.
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Kindle Edition
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Customers who bought this item also bought
About the Author
From the Inside Flap
TRANSLATED INTO 9 LANGUAGES USED IN COURSES AT MORE THAN 30 UNIVERSITIES
In this rich, fascinating—and surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.
Trendsetters like Chase, Facebook, Google, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior—including yours.
Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections.
"What Nate Silver did for poker and politics, this does for everything else."
—David Leinweber, author of Nerds on Wall Street
"The Freakonomics of big data."
—Stein Kretsinger, founding executive, Advertising.com
"A deeply informative dive into a topic that is critical to virtually every sector of business today."
—Geoffrey Moore, author of Crossing the Chasm
"Moneyball for business, government, and healthcare."
—Jim Sterne, founder, eMetrics Summit
Learn more: www.ThePredictionBook.com--This text refers to an alternate kindle_edition edition.
- Publication date : January 12, 2016
- File size : 7438 KB
- Print length : 356 pages
- ASIN : B019HR9X4U
- Word Wise : Enabled
- Publisher : Wiley; 2nd edition (January 12, 2016)
- Lending : Enabled
- Language: : English
- Enhanced typesetting : Enabled
- Text-to-Speech : Enabled
- X-Ray : Enabled
- Best Sellers Rank: #273,890 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
The quotes and examples frequently tie back into financial modeling but every domain is touched. Rather than being a book on math, this is equal parts history and social science. So, this book will be enjoyable for a wide audience.
The author even responded to my email!
It's not magic and, as Siegel points out, it's not even particularly accurate on an individual scale. The advantages gain are often a percent or less. But given a huge universe of group members, even a fraction of a percent represents a multi-million dollar advantage.
The book has lots of war stories and example of the hard (in both senses of the word) science behind the field.
Top reviews from other countries
I work in online retail analytics and can immediately see how I might even apply some of the electoral analysis techniques to the business in, say, email marketing etc. Most examples in the book have inspired me to look at problems from a new angle and those that aren't applicable to my domain are interesting nonetheless.
The author doesn't display an arrogance in his tone despite clearly being an expert in the field- I say this after reading some similar books that were far too "smug" for my liking!
I'd recommend this to anyone in the analytics field or anyone even remotely interested in understanding how predictive analytics can be applied to their business.
I'm definitely going to read this again very soon.