- Hardcover: 272 pages
- Publisher: Wiley; 1 edition (2014)
- Language: English
- ISBN-10: 1118175565
- ISBN-13: 978-1118175569
- Product Dimensions: 6.3 x 1 x 9.1 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 13 customer reviews
- Amazon Best Sellers Rank: #1,105,183 in Books (See Top 100 in Books)
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Predictive Business Analytics: Forward Looking Capabilities to Improve Business Performance Hardcover – 2014
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From the Inside Flap
With the massive abundance of big data, a lack of flexiblestrategies, and the business world growing increasingly morecomplex thanks to globalization, more and more organizations areclamoring for better processes and tools to make smarterdecisions.
Redefine the way your organization does business with thetechniques and tools in Predictive Business Analytics.Industry leaders Lawrence Maisel and Gary Cokins equip you with thedefinitive tools to anticipate future events, forecast possibleoutcomes, and make decisions that translate into the ultimatecompetitive advantage.
In Predictive Business Analytics, Maisel and Cokinsshatter the myths about this new paradigm, revealing how you canintegrate predictive business analytics with other importantbusiness management and improvement methods, such as budgeting,forecasting, and performance reporting.
With an abundance of case examples, this guide insightfullyconsiders:
- Why predictive business analytics is the next "new" wave
- Putting the predictive business analytics model to work in yourbusiness
- Developing predictive business analyticsthe guidingprinciples
- How to get started with a predictive business analyticsfunction
- Deploying the predictive business analytics function
- What happens when you integrate business intelligence, businessanalytics, and enterprise performance management
- Putting your money where your strategy is: driver-basedbudgets
- Moving from aspirations to practice with analytics
Read Predictive Business Analytics and exploit the powerof data in your business to get ahead of the competitionandstay there.
From the Back Cover
Praise for Predictive Business Analytics
"Maisel and Cokins have provided a highly readable account ofthe feasibility and power of predictive analytics. Implementing thebook's ideas will definitely help companies make better data-drivendecisions."
Robert S. Kaplan, co-developer of Balanced Scorecard andActivity-Based Costing and Professor Emeritus, Harvard BusinessSchool
"A simple how-to guide supported by practical case studies toimplement a powerful process. In the dynamic economic environmentwe find ourselves in, having actionable analytics, based on factsand data supporting our decisions, increases our chances of makingthe best decisions."
Jeffrey Nachowitz, VP Global Technology & Operations,MetLife
"Finally a book that 'connects the dots' on predictive analyticsas a necessary and useful tool for CFOs interested in having acompetitive advantage. Kudos to Maisel and Cokins for superblyaddressing a topic long overdue."
C. S. "Bud" Kulesza, CMA, CFM, leadership expert, DeanEmeritus, IMA Leadership Academy
"Cokins and Maisel paint a rich picture of the potential usesand pitfalls of predictive business analytics and provide apractical framework for implementing an analytics program. Bothcurrent and aspiring analytical practitioners will gain muchinsight and confidence by reading Predictive BusinessAnalytics."
Wayne Eckerson, President, BI Leader Consulting, and authorof Secrets of Analytical Leaders: Insights from InformationInsiders
"Larry and Gary are right on target in their evaluation of thepower of predictive modeling in business analytics as the new wavethat will sweep through businesses to drive and inform thedecision-making process. This is a must-read for decision makerswho will ride this wave into the future."
Mitchell Blaser, Chief Operating Officer, Ironshore Inc.
"Larry and Gary have laid out a set of business principles forapplying predictive analytics, with an emphasis on how to integratepredictive analytics with the accounting and budgeting functions socentral to any large organization. This emphasis, combined withtheir focus on the need to make better decisions and on usinganalytics to change a business not just monitor it, makesPredictive Business Analytics a great read."
James Taylor, CEO, Decision Management Solutions, and authorof Decision Management Systems: A Practical Guide to UsingBusiness Rules and Predictive Analytics
Top customer reviews
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I could not put it down and I am sure it will be a referenceable guide of mine for some time to come.
To demystify the topic of predictive analytics is not an easy task but the authors Maisel and Cokins, display a unique blend of acumen, practical know-how and well defined stories that make this an easy to read, digest and use the material.
It simply doesn’t disappoint but more importantly, it quenches one's thirst for the practical. Not to mention you will want to remember all of the quotes you will find that kick off each chapter and subject. Don't hesitate!
I was hoping to see more examples of *how* PBA is implemented, as well as model examples. There were a couple of case studies that got into some detail, but it was more around process frameworks than actual PBA modeling.
Overall worth the read and definitely lots of good information.
This book is not as much about complex mathematical equations for "data scientists" but rather about how and why the need for predictive business analytics has been escalating for organizations. It explains that organization must now be much more nimble and agile in making decisions and quickly navigating paths that were previously foggy and can now be clearer.
Most recent customer reviews
Actionable insights are of tremendous value to an organization that hopes to thrive and grow in an ever more competitive,...Read more