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Prerequisites for Fundraising Success: The 18 Things You Need to Know as a Fundraising Professional, Board Member, or Volunteer Paperback – January 6, 2013

5.0 out of 5 stars 3 customer reviews

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  • Prerequisites for Fundraising Success: The 18 Things You Need to Know as a Fundraising Professional, Board Member, or Volunteer
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  • The Fundraiser's Guide to Soliciting Gifts: Turning Prospects into Donors
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  • The Grand Experiment
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Editorial Reviews

About the Author

Mel and Pearl Shaw share strategies required to build a solid fundraising program from the ground up. A talented husband and wife team they founded Saad & Shaw – Comprehensive Fund Development Services. Together they work with diverse clients providing a unique brand of fundraising that combines marketing, corporate partnerships, and the best of business leadership with fundraising fundamentals. They share their approach through their weekly newspaper column, “FUNdraising Good Times,” and their blog at fundraisinggoodtimes.com. They are also the authors of "The Fundraiser’s Guide to Soliciting Gifts: Turning Prospects into Donors." MELVIN B. SHAW served as Vice President of Marketing for the United Negro College Fund, creating and producing the Lou Rawls Telethon, raising $4 million annually in corporate sponsorships and more than $500 million in annual gifts to date. He also served as Executive Director of the Texas Association of Developing Colleges, facilitating joint programs and fundraising. Mel holds a Bachelor of Science degree from Lane College in Tennessee; a Master’s in Business Education from the University of Memphis; and was a fellow at Harvard University’s Institute of Educational Management. In 1991 he received an honorary Doctor of Humanities degree from Lane College in recognition of his unique donor engagement and cause marketing programs and their impact on the fields of philanthropy and higher education. PEARL D. SHAW, CFRE, combines experience from the private and nonprofit sectors as she works with nonprofit organizations and institutions providing fund development research, strategies and planning services. Prior to launching Saad & Shaw Pearl founded and operated Phrased Write, providing nonprofits with proposal writing, executive coaching, and strategic fund development services including major gifts work. Pearl is a member of the Tennessee Education Lottery board, the Association of Fundraising Professionals, and the marketing committee of the Women’s Foundation for a Greater Memphis. She holds a Bachelor of Arts degree from the University of California at Berkeley, a Master’s in Public Administration from California State University East Bay, and is a Certified Fundraising Executive. Learn more about Mel and Pearl at www.saadandshaw.com. Visit their blog www.FUNdraisingGoodTimes.com Follow them on twitter @saadshaw. Other books include: The Fundraiser's Guide to Soliciting Gifts
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Product Details

  • Paperback: 126 pages
  • Publisher: FUNd U Publishing & Communications (January 6, 2013)
  • Language: English
  • ISBN-10: 0615750729
  • ISBN-13: 978-0615750729
  • Product Dimensions: 6 x 0.3 x 9 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,356,805 in Books (See Top 100 in Books)

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Top Customer Reviews

By Michael Folie on March 2, 2013
This is perhaps the most comprehensive and concise book ever written about how to create a successful fundraising operation. Mel and Pearl Shaw take the reader through the 18 essential things fundraisers need to know and do to ensure an efficient and smoothly-running system of fundraising that really works. Rather than just telling the reader what to do, the Shaws provide checklists and other tools that allow the reader to actually do the things that need to be done, as opposed to just talking about them. There is no jargon, no vague, well-meaning sentiment or any attempt to motivate the reader with feel-good bromides. The authors assume that the people who need this book are already motivated; what they need most are the tools and the knowledge necessary to get the best and most consistent real results in the real world. Executive directors and fundraising officers should buy and give a copy of Prerequisites for Fundraising Success to every member of their staff, including volunteers.
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Oh my! This book is the best fundraising workshop without the price of attending a workshop. The worksheets & checklists are worth the price of the book alone.

If you are looking for a book that will challenge your thinking when it comes to fundraising then you definitely need to get this book. The writing is not over your head but it does make you stop and think.

If you are a board member, I suggest you and your fellow board members get this book and do a mini retreat surrounding the principles in the book. The knowledge you will gain will not only make your tenure on the board worthwhile but you will also learn how to guide the fundraising strategy for your nonprofit.

Kuddos to Shaw & Shaw for this great gem!
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Verified Purchase
This book is an excellent tool (and an easy read) for anyone who is looking to grow their nonprofit. I especially love the checklists and worksheets at the end of each chapter. I generally have a million ideas when I'm reading books like this so it's nice to be able to download them inside the book. After 20 years of being in business I thought it would be redundant but I'm amazed at what I've learned. Many, many thanks for sharing such valuable information. This book is worth every penny.
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