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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Hardcover – October 2, 2009
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From the Back Cover
WALL STREET JOURNAL BESTSELLER
“Be forewarned: if you pick up this book, your presentations will never be the same again.”
―Martin Lindstrom, bestselling author of Buyology
“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
―Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
“Now you can learn from the best―both Jobs and Gallo. Whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPhones.”
―David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
“No other leader captured an audience like Steve Jobs did and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
―Rob Enderle, The Enderle Group
--This text refers to the Audio CD edition.
About the Author
Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs. Gallo has been featured in The Wall Street Journal, The New York Times, Success magazine, and on CNBC. Gallo’s latest book, The Power of Foursquare, reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.
Top customer reviews
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I have read tons of copywriting and marketing books and they all pale compared to the density of practical and usable knowledge featured in this book. If you are looking to improve your message, there is no better place to start than here.
This book helped me to realize that everything we do in business is a presentation, and the same rules apply to all mediums. Whether it be writing a blog post, shooting a video, or talking to a client, the information in this book applies.
I read this to prepare for an upcoming presentation and the structure and outlines in this book made it a breeze to put together. I knew I could skip over creating distracting, content heavy slides and keep it simple and clean. It looks great and saved me so much time.
Plus, the information on the importance of using plain english is something I will take with me for the rest of my life. We are trained in school to use complex academic sounding sentences because we think it makes us look smarter. Wrong!
Thanks Carmine Gallo, for making it so simple.
You can give GREAT presentations that excite your audience and make you a hero. Yup, it takes work, but isn't worth it?
Embrace the principles contained in the Innovation Secrets of Steve Jobs. You will thank yourself.
This is the book to read when presentation matters.
I recommnd it to anyone interested in improvement of his/her communication skills, but not only that: what is written in this book can be applied in everyday life, in any situation in which one interacts with other people.
Smart PR & Consulting LLC