Top positive review
One person found this helpful
Useful in so many ways
on January 16, 2014
This was a fantastic book. I'm not sure what drew me to it since I am not necessarily in a position where I give formal presentations very often and frankly have avoided using audiovisual aids in the presentations I have given. Prior to reading this book I couldn't have told you what an IPO was and I'm not in an industry where I'm likely to give presentations to investors or in a multimillion dollar industry.
I have given presentations though and they haven't always gone the way I wanted them to. Now I know why. I've committed almost every one of the "cardinal sins" or presentation, with and without A/V assistance. After reading this book, I feel much better prepared should the need for a presentation arise. In fact, I'm almost hoping that a chance to put these principles into action presents itself.
I could also see many applications for the same information in other aspects of my personal and professional life. We are all "selling", whether it be a product, an idea or concept, or a relationship. We want others to get it, to understand us, and really we want them to agree with us or take a desired action. The way that we communicate that is critically important to whether we achieve our goal. All of these corporation-tested techniques explained in this book have many useful applications in life if applied creatively.
The author practiced what he preached, and the use of the techniques was evident in the way he crafted the text, diagrams, and captions. Since I was reading on an older Kindle, some of the formatting wasn't the best, but even with that said, the attention to detail and the use of great communication techniques was evident. I learned a lot - about presentations, about writing, about communication, and about myself.