- Hardcover: 288 pages
- Publisher: FT Press; 1 edition (November 27, 2008)
- Language: English
- ISBN-10: 0137144172
- ISBN-13: 978-0137144174
- Product Dimensions: 6.4 x 1 x 9.3 inches
- Shipping Weight: 1.1 pounds
- Average Customer Review: 4.3 out of 5 stars See all reviews (71 customer reviews)
- Amazon Best Sellers Rank: #401,650 in Books (See Top 100 in Books)
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Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition 1st Edition
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From the Back Cover
Named by FORTUNE Magazine as a "Must-Read"
"Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!"
Tim Koogle,Founding CEO, Yahoo!
“A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me  years ago.
Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation
“Jerry is The Man when it comes to making great pitches. If your pitch doesn't get a whole lot better after reading this book, something is wrong with you.
Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start
“Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It's loaded with easy actions and real examples that really work. I've used them. I know.
Scott Cook, Founder, Intuit
Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly...iscover common ground...and, together, decide to act.
In this fully updated edition, Jerry Weissman, the world's #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what's in it for the audience.
Weissman's techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it's your turn!
• What you must do to tell your story
Focus before Flow: identifying your real goals and message
• The power of the WIIFY: What's In It For You
Staying focused on what your audience really wants
• Capture your audience in 90 seconds...and never let go!
Opening Gambits and compelling linkages
• Master the art of online Web conferencing
Connecting with your invisible audience
• From brainstorming through delivery
Crafting the Power Presentation, one step at a time
About the Author
Jerry Weissman, the world’s #1 corporate presentations coach, founded and leads Power Presentations, Ltd. in Foster City, California. His private clients include executives at hundreds of the world’s top companies, including Yahoo!, Intel, Cisco Systems, Intuit, Dolby Laboratories, and Microsoft.
Weissman coached Cisco executives before their immensely successful IPO road show. Afterward, the firm’s chairman attributed at least two to three dollars of Cisco’s offering price to Weissman’s work. Since then, he has prepared executives for more than 500 IPO road shows, helping them raise hundreds of billions of dollars. His techniques have helped another 500 firms develop and deliver their mission-critical business presentations.
Weissman is the author of the global bestseller Presenting to Win: The Art of Telling Your Story (Financial Times Prentice Hall, 2003); In the Line of Fire (Pearson Prentice Hall, 2005) and its companion DVD, In the Line of Fire: An Interactive Guide to Handling Tough Questions (www.powerltd.com); and The Power Presenter: Technique, Style, and Strategy from America’s Top Speaking Coach.
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Top customer reviews
Every time I feel my public speaking skills slipping, I remind myself to go back to the book. I actually just purchased it for the 3rd time (kindle edition so I don't need to drag around the hard cover).
I don't consider myself a natural public speaker. But I'm boarding a plane to Sydney tonight (from California) to return to a conference where I was rated the top speaker last year. The key to improving my presenting skills was getting the content right. Jerry lays out a process for developing and organizing the content that makes it much easier to present with confidence. I've also attended Jerry's two day workshop. Because I had studied his books so much, I didn't get a whole lot extra from the workshop. So instead of spending thousands of dollars, you can get everything you need from this book.
The book refers to older versions of PowerPoint presentation software, but they may still be in use.
The suggestions and skills described are still useful and do not suffer from the older software references. This is useful for persons who need to improve their public speaking presentation efforts.
I have given presentations though and they haven't always gone the way I wanted them to. Now I know why. I've committed almost every one of the "cardinal sins" or presentation, with and without A/V assistance. After reading this book, I feel much better prepared should the need for a presentation arise. In fact, I'm almost hoping that a chance to put these principles into action presents itself.
I could also see many applications for the same information in other aspects of my personal and professional life. We are all "selling", whether it be a product, an idea or concept, or a relationship. We want others to get it, to understand us, and really we want them to agree with us or take a desired action. The way that we communicate that is critically important to whether we achieve our goal. All of these corporation-tested techniques explained in this book have many useful applications in life if applied creatively.
The author practiced what he preached, and the use of the techniques was evident in the way he crafted the text, diagrams, and captions. Since I was reading on an older Kindle, some of the formatting wasn't the best, but even with that said, the attention to detail and the use of great communication techniques was evident. I learned a lot - about presentations, about writing, about communication, and about myself.
A more modest approach may well win him more admirers outside the US.
The book is basically written for Americans and will no doubt be highly rated by many American readers
I personally found it very ego centrical. Possibly written with the intent of promoting his seminar and coaching business in the US.
Not very practical for the globalized business world we live in.
A few good tips, but most of the tips and ideas are the same old common sense points you'll find in most lighter presentation books.