Presenting to Win: The Art of Telling Your Story: Weissman, Jerry: 9780131875104: Amazon.com: Books

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Presenting to Win: The Art of Telling Your Story Paperback – January 1, 2006

by Jerry Weissman (Author)

4.4 88 ratings

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In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.

Foreword to the Paperback Edition xxiii

Preface: What’s Past Is Prologue xxvii

Introduction: The Wizard of Aaaahs xxix

Chapter One: You and Your Audience 3

Chapter Two: The Power of the WIIFY 15

Chapter Three: Getting Creative: The Expansive Art of Brainstorming 27

Chapter Four: Finding Your Flow 51

Chapter Five: Capturing Your AudienceImmediately 83

Chapter Six: Communicating Visually 109

Chapter Seven: Making the Text Talk 123

Chapter Eight: Making the Numbers Sing 143

Chapter Nine: Using Graphics to Help Your Story Flow 157

Chapter Ten: Bringing Your Story to Life 189

Chapter Eleven: Customizing Your Presentation 215

Chapter Twelve: Pitching in the Majors 231

Chapter Thirteen: Animating Your Graphics 237

Chapter Fourteen: The Virtual Presentation 257

Appendix A: Tools of the Trade 273

Appendix B: Presentation Checklists 277

Acknowledgments 283

Index 287

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Print length

292 pages
Language

English
Publisher

FT Press
Publication date

January 1, 2006
Dimensions

6 x 0.75 x 8.75 inches
ISBN-10

0131875108
ISBN-13

978-0131875104
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5 Reasons Why every Entrepreneur MUST Read This Book

Reviewed in the United States on March 14, 2003

Verified Purchase

Would you like every presentation you give to be a WIN/WIN?
Don't take a chance on your next presentation. Be prepared to WIN. Here are 5 reasons why I LOVE this book.
1) It gives all the important points in an easy to follow format with examples. I don't have to THINK about how to do it. This book tells me HOW to do it.
2) I love the Presentation Checklist that summarizes everything that's in the book.
3) Examples tell the story of how to use the information to WIN.
4) Visual examples of how to make your data visually appealing.
5) Presentation techniques and how-to's for business people using business processes like Brainstorming.
I recommend this book to ALL of my Entrepreneur Coaching Clients. This is critical to success in business. Everything from a sales presentation to a PowerPoint Presentation can be improved using this information.
I bought it before it came out. I read it all as soon as I received it in the mail. I will refer to it every time I make a presentation. This will be my new Public Speaking Bible!

14 people found this helpful

Homerun after homerun after homerun ...

Reviewed in the United States on July 24, 2008

Verified Purchase

This book is about making CONSCIOUS decisions for balancing the story board itself for hard facts, visual, ethical and psychological aspects, politicily correctness etc. but of course doesnt stop there.

The book shows and discusses which elements you need to convey your story and why you use certain presentation technics over others to achieve your goals.

The book is devided in 14 chapters. Each chapter is focused on either

a) How to create or develop your basic story or on
b) How to enhance it

(by using the described technics and its implications and reactons it will provoke).

What makes this book standing out is the careful analyzation of the aspects that came into play when giving an presentation.

That obviously includes the analytical skills itself but also the time and effort to explicitely mention and discuss (dis)advantages of each element.

The carefully chosen presentation samples will be disassembled throughout the book and taken apart into its peaces, analyzed, explained and put back together.

Where required, the example will be (dis)assembled several times to bring the points across.

Its the analysation of those presentations and its aspects to a granular level and putting the gained knowledge into a conscious presentation creation process that make the book so valuable.

Most books tell you just how to use software to make graphics etc. but this book tells you what you have to present to your adience to actually win them over.

The fact that the many aspects are explicitely explained helps you visualize the options you have at your disposal and the reason why you chose one presentation form over another.

While this book focuses on presentations that show off your assets and the art of persuasion. There is also a companion book "In the line of Fire" which focuses more on the defense to hardball questions.

I do also want to recommend a third book - "Dan Roams: Back of the Napkin" which focuses more on the technical aspects of how to find your story, and a strong focus on visualizing it fool prove and providing rock solid hard facts that wont be beaten.

What Jerry*s books does express very well is the fact that giving a presentation is like being an athlet.
You will have to exercise "verbalize" regularly to be in top form when it counts.

Good luck to you !!

2 people found this helpful

After 1 year, this book is already in its 7th printing!

Reviewed in the United States on October 27, 2007

Verified Purchase

My boss gave me this book as I had to prepare a PowerPoint presentation for a major client. I thought "oh great, just what I need, another book telling me how to make PowerPoints. Whatever!"

So I started paging through the book and decided maybe that this is a little different after all. And next thing I knew, I went through the first two chapters devouring every word!

Conclusion? This book is not just about PowerPoints, far from it. This book is about presenting and selling: whether you are presenting a product or presenting yourself. For example, most people don't know how to go about asking for a raise. Why? Because they walk into their boss's office saying "I want a raise or I'll quit" or "I want a raise because I'm expecting a child soon" or "I want a raise because Herbert is making more money that I do and we do the same job!"

And of course, this leads to confrontation, and you end up getting either a little or no raise.

But the book points out that whatever you do in life, you are constantly making presentations. Whether the presentation is for your customer, your boss, your wife, or your colleagues, you need to convince them to do something for you. And the simplest way to get them to act on your presentation is to tell them how they will benefit from doing what you want them to do.

For example, you are going to make a presentation on some new electronic widgets and gizmos your company makes. You spend hours telling your customer the features of the widgets and gizmos but in the end the customer walks away without ever intending to buy your product. WHY? Because you neglected to tell them the benefits. If you had told them how the widgets and gizmos would make their job easier, used less electricity, etc., then they may have made the move to buy the product. SELL THE BENEFITS NOT THE FEATURES!

So, the book tells you how to make your presentation into a story that will move the audience (e.g. customer, boss, spouse, etc.) rather than having a presentation that drolls on giving the audience fact after fact, feature after feature, with no clear beginning and no clear ending.

I finished this book in a weekend and radically altered the presentation I had to give to my client. My presentation was well received and my company ended up with the contract we were seeking.

To put this in Ebay's terms, I give this book an A++++++++++

4 people found this helpful

Dr. N. S. Motsitsi

presenting to win

Reviewed in the United States on December 15, 2008

Verified Purchase

This is the book every presenter must have. It is well-written and the text is concise and to the point. There are no waffles or obscure terms. Any presenter cannot afford to stand in front of the audience without first reading this book. The book is also and excellent reference.

Reviewed in the United States on July 2, 2020

Verified Purchase

Mountain of good information if your someone that is constantly giving presentations. Or want to learn more about the different type of listening.

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