"A definite must-read for executives challenged by today's world of consumer-generated content. Linda's 'to-the-point' approach cuts to the core, using great examples that demonstrate how effective PR is a continuous process, not something you turn off and on when you think you'll need it." --Rod Lenniger, Executive Vice President, iCrossing
"What VandeVrede has done is put all the best PR advice you've ever tried to give a CEO into one handy little book. And -- ever thinking of the target audience -- VandeVrede has managed to do it in a book that can be read in a two-hour plane ride." --Katie Paine, CEO, KDPaine & Partners
"I use this book in my public relations campaigns class to give students an introduction to what they will encounter in the working world and how to 'hit the ground running' in their first public relations job. VandeVrede truly drives home the idea that it isn't any one element, but a total comprehensive strategy, that will make a public relations plan successful." --Joette Rockow, Lecturer, University of Wisconsin-Milwaukee
About the Author
Linda VandeVrede has 25 years of experience helping companies of all sizes and at all stages enhance their market leadership position through proven public relations strategies. She has a Master's Degree in Mass Communications from Boston University and a Bachelor's Degree in English from Dickinson College. Linda has won the American Society of Business Publication Editors' Gold and Silver Awards for excellence in business writing, and is a member of the PRSA Counselor's Academy, the Arizona Technology Council, and the Phoenix Social Media Club. A frequent speaker for associations throughout the United States, she lives with her husband, Dale, in Scottsdale, Arizona.