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Preventing BrandSlaughter: How to Preserve, Support and Grow Your Brand Asset Value Kindle Edition
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The sub-title " How to Preserve, Support and Grow Your Brand Assett Value " is actually what the book is all about. It's about avoiding the many negatives suffered by a company by ensuring all team members are contributing. Love or hate the NE Patriots, there motto is " Do Your Job ". It wouldn't surprise me if coach Belichik was a fan of this book because he certainly implements it's principals.
I purchased the e book version but plan to get a reference copy to read often, along with books by Drucker, Maxwell and others whose teachings are invaluable. Harry S. Truman said " Not all readers are leaders, but all leaders are readers. " Mr Corbin's book will no doubt find a place on many leaders book shelves.
I was surprised that this had not been done before at this level. I hope this fine book becomes a staple at all the good biz schools as well as a go to offering at companies like Nightingale Conant.
Author Corbin has the premise that every action, by every employee in a company is a reflection on how good, or bad a brand can be ( Brand Slaughter ).
The book is an entertaining and quick read and one of the rare business books that is so spot on with it's ideology and premise that it can and should be read often. A must for all upper and middle management or even small business owners and entrepreneurs.