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How to Price Crafts and Things You Make to Sell Paperback – August 23, 2012
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About the Author
James Dillehay is a craft artist, gallery owner, and author of nine books and numerous articles. He has been interviewed in The Wall Street Journal Online, Yahoo Finance, The Chicago Tribune, Bottom Line Personal, Family Circle, The Crafts Report, Better Homes & Gardens, Working Mothers, Country Almanac, and many more including Entrepreneur Radio and HGTV's The Carol Duvall Show. James produced a series of webinars for the state of Alaska to help their artists and craft makers market their creative products more profitably. He is passionate about helping others develop fulfilling careers profiting from their creativity. He has presented workshops around the US including events for the National Association of Independent Artists in Atlanta, GA and the Bootcamp Marketing for Artists and Craftspeople in Santa Fe, NM. James is founder of the social network, Craftsu.com for those who love to buy and sell crafts and writes about craft business topics at Craftmarketer.com. He weaves and sells his wearable art at his gallery, The Treasure Box in Madrid, New Mexico, near Santa Fe.
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Top customer reviews
It is truly a step by step guide to not only pricing products, but getting a full understanding of business costs and how to be profitable now and in the future. It is well worth the price and in my eyes the author has proven himself as an expert in selling handmade items and running a business. That's certainly adding value to his products, as he teaches, because I actually feel this book is under priced! My advice is get it now!
This book was quality work; a few typos here and there but no more than any other book I've read. It was well written, organized, and flowed from one section to the next, which really aided in fully understanding the material so your mind can work through the necessary steps easily. The author is either very talented at writing or put a lot of work into the book (or both) and it shows.
I'm eagerly looking foward to purchasing another of his books even though I have so much to do after reading this one (and will refer to it constantly). I just feel after learning so much here, and feeling so motivated, that I can only benefit from reading the next.
Chapters 1 and 2 discuss the customers motivation for buying, how to make your craft and art pieces standout from other offerings, how to present your work for maximum appeal, and how to convey the value of your work. The list of ways to increase the perceived value of your work is invaluable.
Chapters 3 and 4 cover how to price your work competitively and profitably, while Chapter 5 goes into detail about pricing unique items.
Charter 6 covers recordkeeping for the customer transaction...bills of sale, description of the piece sold, valuations, etc.
Chapters 7 & 10 go into detail about bookkeeping, calculating profitability, and requirements for business taxes, and so forth.
Chapters 8 & 9 give tips on how to lower the cost of materials and how to set up your workspace for maximum productivity.
If you are new to selling your art and craft work, this book is a great introduction to getting started.
Even if you're inexperienced in selling, if you've got something beautiful to offer, be honest about your price. Under-selling makes your products less appealing. It's true. I applied some of the principles from this book to my most recent craft display at our local coffee shop. I've already sold twice as many items as last year, and my profit is far greater. Book is definitely worth the reading, both for the practical "how to price" info and also a kick in the pants for the less confident among us.