- Paperback: 120 pages
- Publisher: iUniverse, Inc. (June 5, 2006)
- Language: English
- ISBN-10: 0595386016
- ISBN-13: 978-0595386017
- Product Dimensions: 6 x 0.3 x 9 inches
- Shipping Weight: 6.4 ounces (View shipping rates and policies)
- Average Customer Review: 4.5 out of 5 stars See all reviews (7 customer reviews)
- Amazon Best Sellers Rank: #3,865,716 in Books (See Top 100 in Books)
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Price Yourself Right: A Guide to Charging What You're Worth 0th Edition
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About the Author
Award-winning direct marketing copywriter Jane Francis has gained over fifteen years of experience negotiating directly with multinational companies.
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Top Customer Reviews
This book, Price Yourself Right: A Guide to Charging What You Are Worth - will help business owners come to terms with the art and psychology of pricing to make a profit. For less than fifteen dollars, Jane Francis asks and answers ALL the questions I've ever considered myself or heard from others. She gives the wisdom she's earned over fifteen years of negotiating as businessperson and an entrepreneur.
What's fascinating to me is she only says what needs saying. There's not alot of fluff here. In 105 pages, she explains the process of pricing in simple to understand language, so it is easy to put into practice. She presents the problem and offers options for solutions. And, in the end, we can make our own choices as to how we want to best run our business.
Jane Francis explains how being able to 'Price Yourself Right' really IS NOT about the money. What it IS about, are the topics she addresses... It's about your belief about what you're worth. It's about not doing it for less. It's about your relationship with money. It's about knowing yourself and your values. It's about knowing your client and the market. It's about selling a service and selling your time. It's about setting a financial goal and considering all the variables such as costs and whether to charge by the job, by the hour, by percentage...or whatever. And then, after all, it's about presenting your price with confidence.
Anyone in business who is inclined to undersell their service must read this book. The advice here may help them see how important it is they don't devalue themselves or the industry they represent. So, for any of my students and fellow entrepreneurs, I put this book on my recommended reading list and encourage you to buy it right this second. What are you waiting for? It's not about the money.
Definitely worth buying.
Chock-full of business tips, you'll learn three things that customers of any culture, age, interest and socioeconomic status like; what your price tells the customer about you; 10 easy ways to discount and lose money fast; and 20 tips for negotiating success. Francis attacks the psychology of pricing - both yours and the client's, and I'm willing to bet that there are a few life lessons to be learned here as well. She gives you a slew of options to consider when you're determining price (including the "suck it and see" lollipop theory), tells you how to deal with an array of problem clients, and shows you how to write a written quote. Before you know it, you have a benchmark figure for your business, an idea of how many hours you need to work, and a breakeven point. Voila - your hourly rate awaits you! This book should be an integral part of any business education, training or marketing program.
Price Yourself Right is written in a easy-flowing style and takes you on an encouraging, inspiring journey in logical progression. And if that's not enough, there's a Recommended Reading List and a Glossary of Terms. Peppered with anecdotes from Francis' hard-earned experience in her own business, this may well be the most enjoyable business book you've read in quite some time.
- Laurie Lawson -
Jane Francis emphasizes key points of your experience and not to treat yourself a junior person if you have senior level skills. She gives 20 key tips for negotiating success which includes not mentioning price right away and emphasizing savings of your work. There are many good details in this 98 page book that can serve a reference without being overbearing. Price Yourself Right is right on the money!
It is unusual for me to recommend a book (let alone one of this genre)...but I would recommend this one.