From Publishers Weekly
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Great way to expand your mind and thought process. Not so easy to read through the whole thing.Published 13 days ago by Young
I love reading about price psychology and this book deliversPublished 5 months ago by Steve & Karen
This is a wonderful review of the pricing research that exists in the world . I had a number of preconceptions very much challenged by this book . Read morePublished 10 months ago by RV52
Have to say, I don't review often, however this book is one of those few game-changer books that you come across maybe 4 times in a lifetime. Read morePublished 11 months ago by John
This is an important work on pricing psychology that has taken its place alongside Ryski's Conversion, Dixon and Toman's The Effortless Experience and Buckingham's First Break All... Read morePublished 12 months ago by Peter Patrick Smith
I'm not sure that this book was priceless, but it was exceptionally good value for money and well worth the read. Read morePublished 12 months ago by Peter Patrick Smith
Really well written book on the psychology of retail pricing and merchandisingPublished 16 months ago by t -wizzle