From Publishers Weekly
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Great information..! I'd recommend this read for anyone interested in understanding how products are priced.Published 25 days ago by David D.
Great way to expand your mind and thought process. Not so easy to read through the whole thing.Published 1 month ago by Young
There is so much to think about in this book. If I had to synopsize it in one sentence, it would be something like "Why optical illusions can be analogized to reasoning errors... Read morePublished 2 months ago by Leib Gershon Mitchell
I love reading about price psychology and this book deliversPublished 6 months ago by Steve & Karen
This is a wonderful review of the pricing research that exists in the world . I had a number of preconceptions very much challenged by this book . Read morePublished 11 months ago by RV52
Have to say, I don't review often, however this book is one of those few game-changer books that you come across maybe 4 times in a lifetime. Read morePublished 12 months ago by John
This is an important work on pricing psychology that has taken its place alongside Ryski's Conversion, Dixon and Toman's The Effortless Experience and Buckingham's First Break All... Read morePublished 13 months ago by Peter Patrick Smith