Covers just about every kind of use for advertizing, publishing, and other commercial activities. . . . A valuable discourse for today's professional photo studio -- Communication Arts, March/April 1998
This book is nicely written, and sets out its advice and its assignment and stock pricing information for the U.S. market with great clarity -- Stock Photo Report
This book provides the latest tips for negotiating both assignment and stock prices. It is the definitive guide to determining what your photography is worth and getting a fair price for it, including pages of detailed pricing charts, as well as a current chapter on the latest opportunities in electronic media and the new cyber-markets -- Light and Shade
[Allworth] has come out with one that you might like to own or at least read. . . . Don't wait for the movie to come out, buy Pricing Photography now and put yourself ahead of the game -- Industrial Photography --This text refers to an out of print or unavailable edition of this title.
From the Publisher
Good pricing skills are always an important ingredient of business success, yet in a lagging economy, they are even more crucial. When budgets are tight, photographers need to handle their pricing with more flexibility than usual, and a lot more creativity is required when negotiating with clients. Few photographers, however, master both skills, and many have no access to accurate market prices that they can base their quotes on, say Michal Heron and David MacTavish, authors of the widely used reference work PRICING PHOTOGRAPHY. In the freshly updated version of their classic pricing guide, they provide photographers with these three essential keys to successful pricing and negotiating.