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Pricing and Revenue Optimization by [Robert Phillips]

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Pricing and Revenue Optimization Kindle Edition

4.3 out of 5 stars 42 ratings

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Length: 368 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

"Pricing and Revenue Optimization is a much needed text in the quantitative field of yield management and dynamic pricing to improve business decisions. It is one of many increasingly important topics that have grown out of the disciplines of Operations Research and Management Science. The book offers a balanced presentation of theoretical principles and industrial experience, showing how pricing, market elasticity, risk, and market share affect a number of important business measures. It is particularly valuable to have the models and analyses that support software being developed for decision makers in today's rapidly changing markets. Faculty, students, consultants, and banking and financial managers should find this book of great interest." -- Robert Oliver, former Chairman of the Board of Fair, Isaac & Company; University of California, Berkeley

"At last, an accessible and insightful pricing and revenue optimization book with just the right balance between theory and practice." -- Guillermo Gallego, Columbia University

"This book is just what I would have expected from someone with the intellectual brilliance of Bob Phillips. Starting with the basic tenets of Pricing and Market Segmentation, he produces a thorough, readable, comprehensive study of Revenue Optimization, beautifully balancing both the conceptual/theoretical and practical aspects of the discipline. Using rigorous mathematical proofs and interesting illustrations from current practice, he has created a history of where PRO has been and a summary of the current state of Revenue Management theory. He then suggests a set of extensions that will lead us on to the next level of understanding and effectiveness, including a thoughtful discussion of the human emotional/ethical reactions to various pricing approaches. This book will immediately become an essential part of Continental Airline's Revenue Management training curriculum." -- Bill Brunger, Senior Vice President―Network, Continental Airlines

"Data-driven systems for revenue optimization have transformed the transportation and hospitality industries, and are increasingly important in many other sectors of the global economy. Drawing on his unparalleled knowledge of current business practice, Bob Phillips has written the first book on this important subject that is both intellectually rigorous and accessible to a broad business audience―one that communicates clearly both the how and the why of scientific pricing and revenue optimization. It will be the definitive sourcebook for years to come." -- J. Michael Harrison, Stanford University --This text refers to the hardcover edition.

From the Inside Flap

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of “yield management” in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.
With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revene optimization invaluable.

--This text refers to the hardcover edition.

Product details

  • File Size : 4674 KB
  • Word Wise : Enabled
  • Print Length : 368 pages
  • Publication Date : August 5, 2005
  • Publisher : Stanford Business Books; 1st edition (August 5, 2005)
  • X-Ray : Not Enabled
  • Language: : English
  • Enhanced Typesetting : Enabled
  • Text-to-Speech : Enabled
  • ASIN : B005JTDOVE
  • Lending : Not Enabled
  • Customer Reviews:
    4.3 out of 5 stars 42 ratings

Customer reviews

4.3 out of 5 stars
4.3 out of 5
42 global ratings
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Top reviews from the United States

Reviewed in the United States on January 28, 2013
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Reviewed in the United States on July 26, 2016
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Reviewed in the United States on July 7, 2013
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Reviewed in the United States on April 20, 2019
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Reviewed in the United States on July 18, 2008
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Reviewed in the United States on April 7, 2020
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Reviewed in the United States on July 12, 2018
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Reviewed in the United States on January 6, 2017
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Top reviews from other countries

Fred S_Revenue management
4.0 out of 5 stars good overview
Reviewed in the United Kingdom on October 28, 2013
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Ralitsa
5.0 out of 5 stars Perfectly on time
Reviewed in the United Kingdom on February 17, 2013
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Ian Yeoman
5.0 out of 5 stars Simply the best
Reviewed in the United Kingdom on August 23, 2006
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John
5.0 out of 5 stars Great introduction to revenue management
Reviewed in Canada on December 16, 2018
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Ranish Bera
5.0 out of 5 stars Best book on Revenue Optimization
Reviewed in India on February 15, 2014
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