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Pricing and Revenue Optimization Kindle Edition
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"At last, an accessible and insightful pricing and revenue optimization book with just the right balance between theory and practice." -- Guillermo Gallego, Columbia University
"This book is just what I would have expected from someone with the intellectual brilliance of Bob Phillips. Starting with the basic tenets of Pricing and Market Segmentation, he produces a thorough, readable, comprehensive study of Revenue Optimization, beautifully balancing both the conceptual/theoretical and practical aspects of the discipline. Using rigorous mathematical proofs and interesting illustrations from current practice, he has created a history of where PRO has been and a summary of the current state of Revenue Management theory. He then suggests a set of extensions that will lead us on to the next level of understanding and effectiveness, including a thoughtful discussion of the human emotional/ethical reactions to various pricing approaches. This book will immediately become an essential part of Continental Airline's Revenue Management training curriculum." -- Bill Brunger, Senior Vice President―Network, Continental Airlines
"Data-driven systems for revenue optimization have transformed the transportation and hospitality industries, and are increasingly important in many other sectors of the global economy. Drawing on his unparalleled knowledge of current business practice, Bob Phillips has written the first book on this important subject that is both intellectually rigorous and accessible to a broad business audience―one that communicates clearly both the how and the why of scientific pricing and revenue optimization. It will be the definitive sourcebook for years to come." -- J. Michael Harrison, Stanford University --This text refers to the hardcover edition.
From the Inside Flap
With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revene optimization invaluable.
- File Size : 4674 KB
- Word Wise : Enabled
- Print Length : 368 pages
- Publication Date : August 5, 2005
- Publisher : Stanford Business Books; 1st edition (August 5, 2005)
- X-Ray : Not Enabled
- Language: : English
- Enhanced Typesetting : Enabled
- Text-to-Speech : Enabled
- ASIN : B005JTDOVE
- Lending : Not Enabled
- Best Sellers Rank: #602,643 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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Even after fifteen years in RM, I found the clarity of the first chapters refreshing and insightful. I also liked the illustrations and case studies from a variety of concrete business contexts. I found the sections on very airline-specific topics (like overbooking) less valuable, simply because the applicability to other industries is limited, and I generally work in other industries.
The book focuses almost exclusively on the logic of RM decision-making; this is absolutely fine, it is an academic text book after all. However, people with the ambition to actually take their company's RM skills to the next level of sophistication will not find much guidance on RM system implementation projects, RM-related processes or issues related to organisation structure and HR management.
It's not for someone without any knowledge in sciemce, niether for an expert. I encourege Dr Phillips to go a step forward, from the conceptual issues and simple examples, to bring us a second, thord, book, step step by step focused in bring us the tools to for implementation this theme for different Indistries. Recommended !!'
Civil Indistrial Engeneer
An excellent contribution to management science. It's at the ideal level, technical enough to provide an appreciation for the nuts and bolts, but not so much that one looses the overarching theme/big picture. That makes use of these systems more likely to be adopted, as practical and understandable ideas available to management.
I urge you to read the book, and start applying the concepts immediately to your industry. I expect applications way beyond the obvious airline and banking industries. Please learn about PRO (price revenue optimization), and yield management.