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Primal Management: Unraveling the Secrets of Human Nature to Drive High Performance Hardcover – April 15, 2009
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From Publishers Weekly
It's pure myth that human beings are fundamentally rational creatures—we are sublimely emotional at heart and work best when treated as such, argues consultant Herr, who contends that companies need to take a hard-science approach to the soft side of the business if they want to maximize their gains. He explores the human social appetites—innovation, skill mastery and deployment, goal attainment, cooperation and self-protection—maintaining that these drives are as integral to our biology as our need for food, sex and love. People want to excel at work, and companies that encourage that desire bring out the best in their employees. Arguing against a hyper-rational, bureaucratic management, Herr advocates a tribal connected workforce, a corporate superorganism composed of individual human beings who strive toward the same goal. Some fairly heavy theory is backed up with solid practical advice for leaders, including a methodology to create a high-performance workplace. The biological approach lends a fresh aspect to the subject of employee performance enhancement, and the well-researched, entertaining presentation should make this an appealing reference for progressive business leaders. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
"The biological approach lends a fresh aspect to the subject of employee performance enhancement, and the well-researched, entertaining presentation should make this is an appealing reference for progressive business leaders."
-- Publishers Weekly
"“This is a great book for any leader to read. Should be required reading for all CEOs.”
“Primal Management is an important book for managers at any level.”
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Top customer reviews
While researching culture, leadership and motivation, I stumbled across Paul Herr's book "Primal Management." Here was a book that finally brought clarity and logic to the complex people-side of the equation. It's not often that I find a book/concept/model that so clearly ties together so many different ideas, thoughts, theories and questions that I have wrestled with over several years into one coherent, usable model.
I always prefer ideas that are based on scientific research and I like to design changes based on the root causes of problems. Primal Management was exactly what I was looking for because it started with an analysis of our biological, hard-wired needs and then proceeded to create a practical frame-work/model that anyone could understand and use. I really appreciated the tie-in to the brain sciences; Herr's engineering approach, and the simplicity of the model. This is something I can use to build a motivational foundation beneath rational organizational processes and systems and thereby create a high-performance workplace where people can truly excel and grow.
For the first time ever, the secrets to what really motivates employees in any company, anywhere in the world, are revealed. What?
Sure, there have been many, many books, chapters of books, articles on the subject of "employee motivation" written; and if you're in business, the subject has undoubtedly come up a few hundred times in various meetings, to the point of "motivating" the meeting participants to doze off, wander off for another cup of coffee, or remain seated with that glazed look on their blank faces, pretending to be listening.
Paul Herr finally gets it right, because he had the audacity to "prove it" after three decades of research. Corporate America should be glad he was so persistent, because his findings will revolutionize the way Corporate America will be managing its employees, which so far, has been lousy. But we already knew that.
The beauty of Herr's findings, is its simplicity (yet why did it take us so long to figure it out?). Just like humans need food, clothing, shelter, and the desire to procreate (you know), they have an equally predictable "social appetite" which makes up the five components of employee motivation, which I'm going to quote, verbatim from a nice chart you'll find on page 27 of his book:
1) Cooperation (warm family feel)
2) Competency (self-esteem)
3) Skill deployment (elation experienced with a win)
4) Innovation (curiosity and the eureka pleasure)
5) Self-Protection (feelings of security)
These days, if you're the CEO of a company which has successfully avoided laying off any of its employees, chances are, you're already using the model, but didn't even know it.
Congratulations for using simple common sense. "Common semse" still lives in certain segements of society, and that's worth an exclamation point!
The fact of the matter (according to the Gallup Organization), only 31% of employees truly care about their work, meaning the other 69% don't care. So they prove it by doing a lousy job in whatever capicity of their organization they're screwing up.
This leads to the obvious conclusion: The reason Corporate America is failing and is begging the government for "bail-out money", is they stink at managing their employees! They thought they had to act like a "corporate hierarchy" in order to rule their empire, but that approach is antiquated and should suffer the same fate as the dinosaur---become extinct.
The new and improved Corporate America, by reading this book, and implementing its simple strategy, will have motivated, happy, and productive employees generating a great deal more profit for Corporate America. The Stimulis Package would never have been an issue, which in turn means that huge budget deficit we're facing wouldn't be such a problem.
Here's what got me so excited about "Primal Management". Herr's fairly conservative estimate of what this increased productivity would do for the economy: Add somewhere between one and two trillion dollars to Corporate America's bottom line! That wasn't a typographical error, and neither was that exclamation point I used in the prior sentence.
But when you're talking about that sort of impact on an economy which is currently on life support, it bears repeating: "Primal Management" has unlocked the secret to generating another one or two trillion dollars of revenue for this country. And I'm sure Wall Street wouldn't mind that at all. Can you say, "Bull Market"?
So yes, I recommend this book. Now go buy it!
Primal Management by Paul Herr, presents secrets of unleashing Human potential and having fun in doing so.
What really motivates people capital, anywhere resides on the natural wiring Nature has programmed in the human brain.
Herr is elocuent and clear for a layperson to understand.
I am engaging my organization in the use of the horsepower metric, excellent tool at a very moderate price.
Readers won't be dissapointed.